"Without publicity a terrible thing happens: nothing." - P.T. Barnum
You wrote your book because you wanted to make a difference in the lives of your future readers, or because you had a story that you had to share with the world or knowledge you were burning to impart. Your book is ready to go out in the world, but if no one knows about it, how can it make the difference you hoped for?
Without promotion, the chances of readers and reviewers discovering your book among the thousands of new books published every day are close to none.
A well-planned and executed book launch and promotion campaign can make the difference between your book being read widely versus your masterpiece fading into obscurity.
Promotional image for ‘Who Hears Here?’ of Coriolis client, Dr. Guthrie Ramsey, as #1 new release in Ethnomusicology
At Coriolis, we work hard to build connections with influencers, and people in digital and traditional media, who can put our clients’ books in front of larger audiences. We believe in exploring every avenue, not just the traditional PR routes. We find ways to make their books stand out.
Book Promotion is Not Cheating
Contrary to what some authors who refuse to do the hard work of promoting their own books would like you to believe, promoting your book is not cheating; it’s the smart thing to do. Savvy authors try to give their books the best chance to stand out. As an author, professor, public intellectual or thought leader, you’ve put years of hard work and your best efforts into writing, editing, and getting your book ready for publication, but the work doesn’t end there.
The e-revolution means that there are 8,000 books published around the world every day. It is crucial to find a way to make your book stand out so that members of the media, influencers, reviewers, and readers take note of it. That’s where we come in to help our clients.
Book Promotion: Publicity or Marketing?
We believe that to effectively promote a book you need to utilize everything in your power: marketing and publicity. What’s the difference? Marketing is a paid form of non-personal promotion used to persuade the target audience to buy the advertised product; in this case, your book. Publicity is seen as more credible and cost-effective and focuses on creating beneficial relationships between you and your target audience, or your readers.
Each aspect requires specific skills and knowledge to get it done right. We believe that a combination of traditional and digital book promotion methods will give your book the best chance at breaking out. We’re not afraid of thinking outside the box, and you shouldn’t be, either.
