6-Month Campaign
This book publicity case study outlines the work Coriolis Company performed for Lamont Jones’s book, The Gist of Bid Whist: The Culturally-Rich Card Game from Black America on February 27, 2024. The Gist of Bid Whist explores the captivating card game’s cultural roots, strategic nuances, and rich history.
Events
February 29, 2024, Torchlight Talk: The Gist of Bid Whist by Lamont Jones hosted by Weeksville Heritage Center, Brooklyn, NY
March 5, 2024, Author Event w/ Lamont Jones! with André Birotte, Jr. and MyKhanh Shelton, hosted by Octavia’s Bookshelf, Los Angeles, CA
March 6, 2024, Subject To Change Presents: Love, Peace & Spades with Yazmin Monet Watkins, hosted by The LINE LA, Los Angeles, CA
March 7, 2024, The Gist of Bid Whist with Kobie Connor and John V. Meigs, Jr., hosted by The Metaphor Club, Los Angeles, CA
June 18, 2024, Juneteenth Bid Whist Throwdown with Sandy Reynolds and Liz Thompson, hosted by Taste 222 Chicago, Chicago, IL
June 20, 2024, Talk with Lamont Jones, Author of The Gist of Bid Whist: The Culturally-Rich Game from Black America hosted by The University of Chicago, Chicago IL
June 26, 2024, The Gist of Bid Whist: A Cards, Culture and Connection Workshop at the Aspen Ideas Festival, Aspen, CO
July 26, 2024, An Evening of Bid Whist at UnBar hosted by Loganberry Books, Cleveland, OH
Interviews
December 11, 2023, Love & Life | Lamont Jones – 12.11.23 with Carol Riddick
February 10, 2024, “S7E2-Lamont Jones- The Gist of Bid Whist” with Christopher High, Board Again Games
March 4, 2024, The Influence of Pullman Porters on Bid Whist with Jake Jennerjohn, Roundhouse Crosstalk
March 9, 2024, The Setting Trick Ep. 73 Rise and Fly! Lamont Jones and the Gist of Bid Whist with John McAllister, The Setting Trick
March 11, 2024, Episode 433: Lamont Jones on Bid Whist with Carlos and Andrew, Thinking Poker
March 13, 2024, The GIST of BID WHIST on Rock Newman 2.0, Rock Newman Show
March 15, 2024, Boxing Lawyer & Author of “The Gist of Bid Whist” Lamont Jones!, The Karen Hunter Show
March 17, 2024, The Card Game Bid Whist in Black History and Culture with Dr. Hettie V. Williams, Black in Boston and Beyond
March 20, 2024, Business, Boxing, and Card Games – Lamont Jones, The Conversation with Al McFarlane
April 16, 2024, THE GIST OF BID-WHIST: A Kandid Chat on the Cultural History of Bid Whist with Author Lamont Jones with Kandidly Kristin, The Kandid Shop Podcast
May 22, 2024, On-air interview on The Morning Show with Rufus Williams
July 11, 2024, What’s Up with…Bid Whist? with Jennifer Brown, The Curiosity Podcast
Reviews
February 27, 2024, The Gist of Bid Whist by Lamont Jones by Christina Maddox, MaddBlackReads
March 11, 2024, Bid Whist and Sleeping Car Porters by Kate Kelly, America Comes Alive
March 12, 2024, Bid Whist: The Card Game With Chicago Roots, Chicago Magazine
Book Publicity Assets
Coriolis also provided 715 visual book marketing assets to be used in marketing the book, on Lamont Jones’ website and on his social media. These consisted of 524 graphics and 191 video assets.
*This post was last updated on August 12, 2024.
Other Case Studies
Farah Jasmine Griffin — Read Until You Understand Book Publicity Case Study
Brittney Cooper, Chanel Craft Tanner and Susana Morris — Feminist AF Book Publicity Case Study
Jon Wiener: Set the Night on Fire: L.A. in the Sixties Book Publicity Case Study
Obery Hendricks — Christians Against Christianity Book Publicity Case Study
Tom Lutz: Born Slippy Book Publicity Case Study
Ashanti Anderson — Black Under Book Publicity Case Study
Jon Wiener: Conspiracy In The Streets Book Publicity Case Study
Jody Armour: N*gga Theory Book Publicity Case Study