Skip to main content

Alex Cherin — The Mighty Six-Ninety (690) Book Publicity Case Study

By March 13, 2024August 28th, 2024Case Study, Coriolis Clients, Publishers

6-Month Campaign

This book publicity case study outlines the work Coriolis Company performed for Alex Cherin’s book, The Mighty Six-Ninety (690), self-published on February 20, 2024. The Mighty Six-Ninety (690) unfolds the intertwined stories of a Holocaust survivor, a conflicted schoolboy, an embezzling single mother, and a shattered daredevil as they embark on a $50,000 treasure hunt in Southern California, weaving a narrative of desperation, redemption, and the haunting echoes of their troubled pasts.

Events

February 25, 2024, Book Launch for THE MIGHTY SIX-NINETY hosted by Gatsby Books, Long Beach, CA

March 2, 2024, Book Program: Author Alex Cherin on his novel The Mighty 690 hosted by Collage: A Place for Art and Culture, San Pedro, CA

March 25, 2024, Alexander Hamilton Cherin Discusses The Mighty Six-Ninety (690) hosted by Vroman’s Bookstore, Pasadena, CA

May 10, 2024, The Mighty Six-Ninety (690) with Alexander Cherin hosted by Schuler Books, Ann Arbor, MI (cancelled by author)

May 14, 2024, Author Event- Alexander Cherin “The Mighty 690” hosted by Shakespeare & Co., New York, NY

August 26, 2024, Book event hosted by Changing Hands Bookstore, Phoenix, AZ

Interviews

February 19, 2024, California Culture in the 1980s with Milo Denison & Jamie Fenderson, The 80s and 90s Uncensored

February 19, 2024, How a real-life radio contest inspired a novel about Mighty Six-Ninety with Richard Wagoner, Los Angeles Daily News

February 19, 2024, Love & Life with Alex Cherin with Carol Riddick, WURD Radio

February 28, 2024, Interview with Alexander Hamilton Cherin, The Mighty 690 with Jordan Mattox, History of California Podcast

March 11, 2024, Alex Cherin joins Tavis Smiley, Tavis Smiley Show

March 25, 2024, On-air interview with Mindy Reed on KOOP Radio 91.7 FM’s Writing on the Air

April 11, 2024, Author Alex Cherin talks about “The Mighty Six-Ninety” with James Enstall, Geek To Me Radio

June 13, 2024, How SoCal’s ‘The Mighty 690’ Inspired a Novel with Angela Ross, SoCal Voices Podcast

September 1, 2024, The Mighty 690 ft. Alexander Cherin, Cobbs Corner

Reviews

February 19, 2024, How a real-life radio contest inspired a novel about Mighty Six-Ninety by Richard Wagoner, Los Angeles Daily News

March 23, 2024, The Mighty Six-Ninety (690) by Pikasho Deka, Readers’ Favorite

April 9, 2024, THE MIGHTY SIX-NINETY (690), Kirkus Reviews

May 30, 2024, The Mighty Six-Ninety (690) by Brian Tanguay, California Review of Books

July 8, 2024, The Mighty Six-Ninety (690), Publishers Weekly

August 20, 2024, MBR Bookwatch, Midwest Book Reviews

Book Publicity Assets

Coriolis also provided 282 visual book marketing assets to be used in marketing the book, on Alex Cherin’s website and on his social media. These consisted of 254 graphics and 28 video assets.

Leave a Reply

Skip to content