6-Month Campaign
This book publicity case study outlines the work Coriolis Company performed for Alex Cherin’s book, The Mighty Six-Ninety (690), self-published on February 20, 2024. The Mighty Six-Ninety (690) unfolds the intertwined stories of a Holocaust survivor, a conflicted schoolboy, an embezzling single mother, and a shattered daredevil as they embark on a $50,000 treasure hunt in Southern California, weaving a narrative of desperation, redemption, and the haunting echoes of their troubled pasts.
Events
February 25, 2024, Book Launch for THE MIGHTY SIX-NINETY hosted by Gatsby Books, Long Beach, CA
March 2, 2024, Book Program: Author Alex Cherin on his novel “The Mighty 690“ hosted by Collage: A Place for Art and Culture, San Pedro, CA
March 25, 2024, Alexander Hamilton Cherin Discusses The Mighty Six-Ninety (690) hosted by Vroman’s Bookstore, Pasadena, CA
May 10, 2024, The Mighty Six-Ninety (690) with Alexander Cherin hosted by Schuler Books, Ann Arbor, MI (cancelled by author)
May 14, 2024, Author Event- Alexander Cherin “The Mighty 690” hosted by Shakespeare & Co., New York, NY
August 26, 2024, Book event hosted by Changing Hands Bookstore, Phoenix, AZ
Interviews
February 19, 2024, California Culture in the 1980s with Milo Denison & Jamie Fenderson, The 80s and 90s Uncensored
February 19, 2024, How a real-life radio contest inspired a novel about Mighty Six-Ninety with Richard Wagoner, Los Angeles Daily News
February 19, 2024, Love & Life with Alex Cherin with Carol Riddick, WURD Radio
February 28, 2024, Interview with Alexander Hamilton Cherin, The Mighty 690 with Jordan Mattox, History of California Podcast
March 11, 2024, Alex Cherin joins Tavis Smiley, Tavis Smiley Show
March 25, 2024, On-air interview with Mindy Reed on KOOP Radio 91.7 FM’s Writing on the Air
April 11, 2024, Author Alex Cherin talks about “The Mighty Six-Ninety” with James Enstall, Geek To Me Radio
June 13, 2024, How SoCal’s ‘The Mighty 690’ Inspired a Novel with Angela Ross, SoCal Voices Podcast
September 1, 2024, The Mighty 690 ft. Alexander Cherin, Cobbs Corner
Reviews
February 19, 2024, How a real-life radio contest inspired a novel about Mighty Six-Ninety by Richard Wagoner, Los Angeles Daily News
March 23, 2024, The Mighty Six-Ninety (690) by Pikasho Deka, Readers’ Favorite
April 9, 2024, THE MIGHTY SIX-NINETY (690), Kirkus Reviews
May 30, 2024, The Mighty Six-Ninety (690) by Brian Tanguay, California Review of Books
July 8, 2024, The Mighty Six-Ninety (690), Publishers Weekly
August 20, 2024, MBR Bookwatch, Midwest Book Reviews
Book Publicity Assets
Coriolis also provided 282 visual book marketing assets to be used in marketing the book, on Alex Cherin’s website and on his social media. These consisted of 254 graphics and 28 video assets.
*This post was last updated on August 12, 2024.
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