Author Events: The Importance of Good Photography
Today, authors are not only creators of narratives but also stewards of their own image. As such, having events for your book has become crucial for finding opportunities for networking, engaging with readers, and building your platform. Amidst the whirlwind of signings, panels, and meet-and-greets, one often overlooked tool is the camera. Whether you use a digital camera or just your phone, taking photos is pivotal to your success.
Bring a friend, family member, or even hire a professional to get the best shots of you in the spotlight. Preparation will help you and your friend avoid becoming overwhelmed and confused about the types of moments to capture. Here are several examples of Coriolis clients who successfully photographed their events that you can use for inspiration:
You Presenting Your Book: Author + Book = ✔
This kind of photo is incredibly important since you’re capturing the pivotal moment where your hard work and passion come to life. You holding up the book to show the cover is essential.
Image featuring Lamont Jones with his book “The Gist of Bid Whist.”
Candid Shots: Moments of Authenticity and Connection
Candid shots capture spontaneous moments of authenticity and connection. From laughter shared with fans to quiet moments of reflection, these images offer a behind-the-scenes look at the emotions and interactions that define the event.
Image featuring Janet Sternburg at her book event for “Looking at Mexico / Mexico Looks Back.”
Group Photos: Celebrating, Community, and Collaboration
Group photos celebrate the sense of community and collaboration that come from creating a great event: photos with bookstore owners, editors, or anyone else who helped you with your book. Whether it’s fellow authors, event organizers, or enthusiastic fans, these images capture the camaraderie and shared joy of coming together to celebrate literature.
Image featuring Avgi Saketopoulou, Ed Cohen, and Juliana Oelkers (Coriolis Associate Publicist). Avgi Saketopoulou wrote “Sexuality Beyond Consent: Risk, Race, Traumatophilia” and “Gender Without Identity.” Ed Cohen wrote “On Learning to Heal.”
Action Shots: Signing your Book
Get that book signing captured on photo. Your interactions with readers, moments of connection, gratitude, and shared passion for literature are photo-worthy.
Image featuring Professor Juliet Hooker signing her book “Black Grief/White Grievance: The Politics of Loss.”
Atmospheric Shots: Setting the Scene
Atmospheric shots set the scene and capture the ambiance of the event, from the venue’s decor to the mood lighting and surroundings. These images provide context and immerse viewers in the experience of attending the event, stoking interest for them to attend the next event. Since these photos show off the venue, it’s a great idea to tag your host when you post on social media. The more accounts you can tag, the easier it is for people to discover your book and engage with your digital presence.
Image from book event for When The Hood Comes Off by Rob Eschmann
Product Shots: Showcasing your Book
Product shots showcase your books and if applicable, its accessories. Highlight the book on its display at the bookstore. Whether it’s a close-up of a book cover or an array of titles on display, these images help give a full visual of your book and how it’s promoted at the bookstore. Bonus points for standing next to the display!
Image featuring Alex Cherin with his book “The Mighty Six-Ninety (690).”
Behind the Scenes: Reveal how the Magic Happens
Behind-the-scenes pictures hold a special allure for people as they offer a peek into the inner workings of an event. Whether it’s glimpsing the setup before a book event, witnessing the creative process in action, or seeing moments of downtime amidst the hustle, behind-the-scenes pictures offer viewers a deeper connection and appreciation for the entire process.
Notice in this photo that Coriolis employee Angel is holding a gimbal. Gimbals are great tools for capturing high-quality footage as they stabilize the camera in the user’s hand.
Image from Shaun Andersen’s event at Diesel as he is preparing for his reading.
These seven ideas serve as a blueprint for the types of moments to immortalize. Be sure to take the time to soak up the feeling of accomplishment at your event and don’t be afraid to go beyond these suggestions to get creative with your photography. As long as you are diversifying your shots, capturing candid moments, and showcasing the unique atmosphere of your event, the photos you take will serve as powerful tools for promoting your book and your career.
