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Author Website Must-Haves

By July 24, 2019October 24th, 2022Book Promotion Tips,

The Anatomy of a Writer Website

In previous posts, I talked about using social media versus having a dedicated author website, and also about websites for traditionally published authors. Today, I’m addressing the subject one last time to give you a checklist of pages you should have on your website.

First, what criteria should your website meet? It should be:

  • Easy to navigate
  • Mobile-friendly
  • Pleasing to the eye
  • Updated regularly

Second, what pages should your site have? I’ll demonstrate below with a few of our clients’ sites, built by Coriolis.

Home Page

You’ll need a home page, of course. You should put your most important information here: your upcoming or most recent book, any featured events, or important updates. It’s also nice to make this visual and include a headshot or your book cover.

Link to Brian Finney's homepage, Book Publicity, Book Marketing Plan

Brian Finney’s Home Page – www.bhfinney.com

Introduction/Biography

You’ll need a page about you where you’ll put your bio or a short introduction so your readers can get to know you.

Link to Ayize's About page, Ayize Jama Everett Book Marketing, Book Publicity

Ayize Jama-Everett’s About Page – www.ayizejamaeverett.com

Book Pages

You’ll need a Book(s) page for all your masterpieces. As suggested in the previous newsletter, you should have links to all the platforms on which your books are available.

Link to Tom's Book pages, Tom Lutz's Book Marketing, Book Publicity

Tom Lutz’s Books Page – www.tomlutzwriter.com

Shorter Works

If you write shorter form works, having a portfolio on your website or at least including links to your shorter works is helpful. You may want to sort them into genres and categories if applicable.

Link to Brian Finney's Other Writings, Book Marketing Plan

Brian Finney’s Other Writings

Press/Media

I suggest having a media page where readers and members of the press can download your media kit, headshot, bio, book covers, sell sheets, and anything else you may think they need. You could even add your interviews and events here.

Link to Ayize Jama-Everett's Media page, Book Marketing Plan

Ayize Jama-Everett’s Media Page

Interviews/Events

You may also choose to have a separate page for interviews and events.

Link to Tom Lutz's News page, Book Marketing, Book Publicity

Tom Lutz’s News Page

Contact Page

Lastly, you’ll need to have a contact page. Some authors choose to include their contact information in their website’s header or footer instead. Those options are just as great. As long as readers and media have a way to reach you, you are golden.

Link to Brian Finney's Contact Page, Book Publicity

Brian Finney’s Contact Page

There are many more pages you could add, such as a blog page, a gallery, a newsletter signup page, but if you include the above listed pages and use a pop-up for your newsletter, add some images in lieu of a gallery, and publish elsewhere often, you will be golden even without those extra pages.

~ Nanda

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