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Brittany Friedman — Carceral Apartheid Book Publicity Case Study

6-Month Campaign

This book publicity case study outlines Coriolis Company’s work for Professor Brittany Friedman’s Carceral Apartheid: How Lies and White Supremacists Run Our Prisons, published by The University of California Press on January 7, 2025. Carceral Apartheid delves into how the California Department of Corrections deployed various official, clandestine, and at times extralegal control techniques―including officer alliances with imprisoned white supremacists―to suppress Black political movements, revealing the broader themes of deception, empire, corruption, and white supremacy in American mass incarceration.

Events

February 23, 2025, Dr. Brittany Friedman for Carceral Apartheid: How Lies and White Supremacists Run Our Prisons hosted by People’s Book, Takoma, MD

March 10, 2025, Brittany Friedman, in conversation with Prof. Jody Armour, moderated by Zane One, discusses Carceral Apartheid: How Lies and White Supremacists Run Our Prisons hosted by Vroman’s Bookstore, Pasadena, CA

March 16, 2025, Brittany Friedman with Dorsey Nunn – Carceral Apartheid hosted by Book Passage, San Francisco, CA

March 27, 2025, From Research to Recognition: Cultivating Public Visibility as an Academic, AWP Conference & Bookfair 2025, Los Angeles, CA

April 17, 2025, April 17 Free Author Event: How Lies and White Supremacists Run Our Prisons, With Dr. Brittany Friedman hosted by Racial Justice Allies of Sonoma County, Virtual Event

April 23, 2025, Brittany Friedman with Reuben Jonathan Miller hosted by Volumes Bookcafe, Chicago, IL

May 7, 2025, Brittany Friedman’s Carceral Apartheid with Darren Mack hosted by Word Up Community Bookshop/Librería Comunitaria, New York, NY

May 8, 2025, An Evening with Dr. Brittany Friedman, Anthony Landers, and Kempis Ghani Songster hosted by Head House Books, Philadelphia, PA

May 19, 2025, Book Talk with Patrick Lopez-Aguado hosted by Santa Clara University, Santa Clara, CA

July 16, 2025, Book Talk at Housmans Bookshop, London, England

July 24, 2025, Book Talk at Good Company Books, Lisbon, Portugal

Interviews

October 9, 2024, “Meet Spot, The LAPD’s New Crimefighting Robot Dog,” The Hill

November 18, 2024, On-air interview, WWJ Newsradio 950

November 20, 2024, “Book Corner: ‘Carceral Apartheid’ Turns Spotlight on State Department Of Corrections,” LA Wave Newspapers

November 27, 2024, “Episode 6: Death to the Fascist Insect that Preys Upon the Life of the People,” Rip Current

December 13, 2024, “The Sociologist’s Dojo Podcast: Episode 46: Rustin with Dr. Brittany Friedman,” Sociologist’s Dojo

December 18, 2024, “Bonus: Prison Radicalism,” Rip Current – Bonus Episode

December 20, 2024, “How One State’s Repeal of A Prison ‘Pay-To-Stay’ Law Could Guide National Reform,” USC Dornsife

January 2, 2025, “How to reject grind culture in 2025,” Great Day Washington

January 3, 2025, “MAGA Prison Lies DESTROYED By Sociology Expert!” Social Society w/ Brandon Clark

January 6, 2025, “Unleashed: LAPD SWAT Integrates ‘Robot Dog’ Into The Unit,” Spectrum News 1

January 8, 2025, “History Cautions Against Pardons for Jan. 6 Rioters,” Time

January 8, 2025, On-air interview, The Morning Show with Rufus Williams—WVON 1690AM

January 9, 2025, “Freedom Now Gerald Horne: Bilal Sunni Ali Tribute; Friedman & Trotti Carceral Apartheid & Executions,” KPFK | Freedom Now

January 14, 2025, “Boston’s Premier Online Arts Magazine,” The Arts Fuse

January 24, 2025, “Public Defenseless: 320 | Carceral Apartheid: How Lies and White Supremacists Run Our Prisons w/Brittany Friedman,” Public Defenseless

January 28, 2025, “Lectures in History: Prison Gangs,” C-SPAN

January 31, 2025, “Do Lies and White Supremacists Run U.S. Prisons?” Yes! Magazine

February 3, 2025, “From Frenzy to Focus: Author Dr. Brittany Friedman on How We Can Cancel Hustle Culture and Create a New Sustainable Work Paradigm,” Authority Magazine

February 5, 2025, “Power, Oppression, and Expression: The Arts and The Fight for Justice in Prisons,” The Conversation with Al McFarlane—KFAI 90.3FM

February 20, 2025, “Brittany Friedman Speaks about Her Work – Carceral Apartheid: How Lies and White Supremacists Run Our Prisons,” Jaws of Justice Radio – KKFI

February 21, 2025, “New Book on U.S. Prison System Asks ‘What if the System Isn’t Broken, but Running the Way it Was Designed?’” GirlTalk HQ

February 21, 2025, “150 – Dr. Brittany Friedman, Carceral Apartheid: How Lies and White Supremacists Run Our Prisons,” The History of California Podcast

February 24, 2025, “Carceral Apartheid w/ Brittany Friedman – Fund Drive Special,” Law & Disorder – 94.1 KPFA

February 26, 2025, “Carceral Apartheid with Dr. Brittany Friedman,” Civics & Coffee

February 28, 2025, “How Prisons Target Black People: Dr. Brittany Friedman Breaks Down Carceral Apartheid,” First Things First

March 14, 2025, “Gangs, Prison Guards & Lies: With Dr. Brittany Friedman,” Unsolicited Perspectives

March 28, 2025, “Carceral Apartheid: Stories Of Survival And Change With Dr. Brittany Friedman,” Friends Like Us

April 1, 2025, “Episode 278: The Hidden Logic of Mass Incarceration Discussed in Carceral Apartheid,” Everyday Injustice

April 22, 2025, “Earth Day 2025; Dr Emily Dickens-SHRM on Caregiving; Dr Eloge-RUSH; Brittany Friedman talks Prisons; D-Composed,” The Morning Show with Rufus Williams—WVON 1690AM

April 23, 2025, “Carceral Apartheid with Dr. Brittany Friedman,” Raising Joyful and Resilient Black Children

April 30, 2025, “An Interview with Dr. Brittany Friedman, Author of Carceral Apartheid,” What We Reading

May 2, 2025, “Carceral Apartheid’s Potent Clarity,” Virginia Avniel Spatz

May 5, 2025, “Carceral Apartheid: An Interview with Brittany Friedman,” Black Perspectives

Capital B News/The 19th, scheduled for May 14, 2025

− The San Francisco Experience, recorded on November 18, 2025

Curiosity Invited, recorded February 26, 2025

IDEAA-nomics, recorded on March 3, 2025

The Academic Life, recorded on April 8, 2025

Conscious Anti-Racism, booked for June 2, 2025

New Books Network, booked for June 11, 2025

Explaining History, booked for July 2, 2025

A Moment with Erik Fleming, booked for July 3, 2025

Reviews, Op-Eds and Features

Book Publicity Assets

Coriolis also provided 738 visual book marketing assets to be used in marketing the book, on Brittany Friedman’s website and her social media. These consisted of 616 graphics and 122 video assets.

*This post was last updated on September 18, 2025.

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