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Ericka Verba — Thanks to Life Book Publicity Case Study

By September 18, 2025September 29th, 2025Case Study, Coriolis Clients, Publishers

6-Month Campaign

This book publicity case study outlines Coriolis Company’s work for Ericka Verba’s Thanks to Life: A Biography of Violeta Parra from The University of North Carolina Press on January 14, 2025. Drawing on decades of research, Verba paints a vivid and nuanced picture of Violeta Parra’s life. From her modest beginnings in southern Chile to her untimely death, Parra was an exceptionally complex and talented woman who exposed social injustice in Latin America to the world through her powerful and poignant songwriting.

Events

January 25, 2025, Book Launch and Musical Tribute to Violeta Parra, Church in Ocean Park, Santa Monica, CA

February 4, 2025, Book Launch – Thanks to Life: A Biography of Violeta Parra, California State University, Los Angeles, Los Angeles, CA

May 23, 2025, Thanks to Life: A Violeta Parra Book Launch & Sing-Along with Ericka Verba, La Peña Cultural Center, Berkeley, CA

August 26, 2025, Brains Uncorked, The Nickel Mine, Los Angeles, CA

Interviews

December 12, 2024, “Rising Stars: Meet Ericka Verba,” VoyageLA Magazine

January 14, 2025, “The Bronx Social Justice and Anti-Violence Forums | Thanks to Life Book,” BronxNet

January 15, 2025, “New Biography Details The Life Of Chilean Musician, Rebel, And Cultural Icon Violetta Parra,” Girl Talk HQ

January 20, 2025, “Ericka Verba on Music, Activism, and Preserving Latin American History,” Cafe con Pam

January 22, 2025, “On Writing The Biography of Chilean Artist Violeta Parra,” Women Writers, Women’s Books

January 29, 2025, “What The Global Folk Music Movement Can Teach Us Now,” Radio Cachimbona

February 6, 2025, “Thanks to Life: A Biography of Violeta Parra,” The Academic Life on New Books Network

February 10, 2025, On-air interview, Public Radio of Buenos Aires

February 12, 2025, “Thanks to Life: A Biography of Violeta Parra, the Chilean folksinger. Talking with Ericka Verba,” The San Francisco Experience

February 13, 2025, “Ep. 273 – Ericka Verba,” The Rob Burgess Show

February 20, 2025, “New Book by Professor Ericka Verba Chronicles the Life of Chilean Artist Violeta Parra,” The Daily Refresh

February 20, 2025, On-air interview,” CNY Latino

February 26, 2025, “Chile’s Mother of Protest Songs and Folk Power.,” Can Art Save Us?

February 28, 2025, “Q&A with Ericka Verba,” Book Q&As with Deborah Kalb

March 20, 2025, “Season 6: The Ericka Verba Show,” Journey of an Aesthete Podcast

March 31, 2025, “Resilience Through Music: Exploring Violeta Parra’s Story with Ericka Verba,” Living On The B Side

April 4, 2025, “Exploring the Legacy of Violeta Parra with Ericka Verba,” The Relatable Voice Podcast

April 10, 2025, “Violeta Parra influenced artists and resisted a dictator. A new book tells her story.,” Los Angeles Daily News

Book 101 Review, recorded on December 16, 2024

When Words Fail, Music Speaks, recorded on January 6, 2025

The Curious Professor, recorded on January 13, 2025

Curiosity Invited, recorded on January 16, 2025

IDEAA-nomics, recorded on January 27, 2025

Art Slice, recorded on February 28, 2025

Explaining History, recorded on May 5, 2025

In the Mix with Leah B, recorded on May 9, 2025

Book Publicity Assets

Coriolis also provided 464 visual book marketing assets for use on Ericka’s website and social media. These consisted of 384 graphics and 80 video assets.

*This post was last updated on September 18, 2025.

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