Jody Armour — N*gga Theory Book Publicity Case Study

N*gga Theory by Jody Armour

This book publicity case study outlines the work Coriolis Company performed for Professor Jody Armour’s new nonfiction book, N*gga Theory: Race, Language, Unequal Justice, and the Law, published by the Los Angeles Review of Books on August 18, 2020.

Events

August 26, 2020, Virtual Event with Jody Armour “N*gga Theory,” in conversation with Lara Bazelon, Youtube Live hosted by Chevalier’s Books.

August 30, 2020, Jody Armour on Racial Oppression in America, Zoom Live hosted by Los Angeles Review of Books.

September 21, 2020, Virtual Discussion with Jody Armour, Youtube Live hosted by Colorado Law.

September 30, 2020, Real Talk On Racism: Race, Language, Unequal Justice And The Law – Professors Jody Armour And LaVonna B. Lewis In Conversation, Youtube Live hosted by the University Club of USC.

October 9, 2020, A Conversation with Professor Jody Armour, Zoom Live hosted by Los Angeles Institute for the Humanities.

October 16, 2020, N*gga Theory: A Book Talk With USC’s Jody David Armour, Zoom Live hosted by American Whig-Cliosophic Society.

October 17, 2020, The State of Black Ohio, Virtual Conference hosted by The State of Ohio Collective.

October 23, 2020, Reflections on Racial Justice by the Living Legacy of a Jailhouse Lawyer, Zoom Live hosted by USC Emeriti Center.

November 5, 2020, Black Power course with Dr. Melina Abdullah, Virtual Event, Facebook Live hosted by Black Power #FreedomCampus Class.

November 10, 2020, USC Gould Alumni Association – An Evening With Professor Jody Armour, Zoom Live hosted by USC Gould Alumni Association.

November 17, 2020, Speaker Series: Jody Armour, Professor of Law, USC, on Race, Rap, and Redemption, Youtube Live hosted by La Jolla Country Day School.

November 29, 2020, Jody Amour On What Chris Rock Got Wrong In The 90s, Youtube Live hosted by The Majority Report with Sam Sender.

December 1, 2020, Errol Spence By KO & The”N” word w/ USC Law Professor Jody D Armour, Youtube Live hosted by Barbershop Conversations.

December 11, 2020, Jody Armour Book Talk: N*gga Theory, Youtube Live hosted by USC Gould School of Law

January 16, 2021, N*gga Theory Harvard Book Talk, Zoom & Clubhouse Live hosted by Harvard University.

January 25, 2021, Jody Armour Book Talk: N*gga Theory, Zoom Live hosted by Black Graduate Student Network.

February 16, 2021, A conversation with Ice-T, Youtube Live hosted by USC Annenberg.

March 2, 2021, The Chicago Seven Trial in Light of Today’s Protest Movements, Youtube Live hosted by Showing Up for Racial Justice – Concord, NH and Gibson’s Bookstore.

May 12, 2021, The Chicago Seven Trial in Light of Today’s Protest Movements, Zoom Live hosted by Kentucky Bar Association

June 14, 2021, “Rodney King Beating 30 Years Later” with Areva Martin, Youtube Live hosted by The Special Report.

Panels

August 12, 2020, Elevating and Engaging with Black Lives on Law School Campuses (Part II), American Constitution Society

August 20, 2020, Exposing the Lies, Finding the Truth, and Implementing Effective Solutions Towards Achieving Racial Justice, Japanese American Bar Association

September 23, 2020, Creating Leaders for a Lifetime Alumni Showcase: Civil Rights and Engagement, A Better Chance

September 17, 2020, Racial Justice and the Law Series: Panel 1 – Constitutional Precedent and Structural Racism, American Constitution Society Los Angeles

October 5, 2020, TPD, Police, and Their Origins: Defunding, Demilitarizing, and Dismantling, Florida State Law School

October 7, 2020, Re-imagining policing: To fund or not to fund?, Trusteeship of Southern California/International Women’s Forum

October 29, 2020, ACS Los Angeles: Racial Justice and the Law Part III- Education Justice, American Constitution Society Los Angeles

October 29, 2020, Racial Bias in Policing: Defund, Defend or Reform?, LA Law Library

Discussions

August 1, 2020, Moving Forward in the Era of COVID-19: The Pursuit of Fair and Equitable Criminal Justice Policy, Neighborhood Forward

August 20, 2020, Crime, Race, and Politics in the Era of Covid-19, Sentencing Project

August 21, 2020, Alternatives to Policing with Professor Jody D. Armour with Keck School of Medicine USC

October 5, 2020, A Candid Conversation Jackie Lacey and George Gascon, Moderator, LA District Attorney Debate

October 5, 2020, Discussion of the need to #DefundThePolice with Florida State Law School

October 18, 2020, Voting and Racial Justice with ACS DC Lawyer Chapter

October 21, 2020, USC BAA: How Will the 2020 Election Shape Legal & Social Constructs for Black Identity?, USC Black Alumni Association

October 29, 2020, 2020 Virtual Fall Conference, Los Angeles County Management Council

November 5, 2020, Faculty Colloquium – Jody Armour // USC Gould, University of Texas Austin

Interviews

Print Interviews

June 21, 2020, “Defunding the Police is the Only Solution. The Last Decade is Proof” with Eddie Kim for Mel Magazine

August 27, 2020, “Interview With an Author: Jody Armour” with Daryl Maxwell for Los Angeles Public Library

September 3, 2020, “Interview with Jody Armour on Nigga Theory” with Ayize Jama-Everett for RaceBaitr

Audio Interviews

July 30, 2020, “Justice, with Jody Armour,” with Varun Soni, More Than A Game

August 20, 2020, “Our Criminal Justice System Needs Radical Change: Jody Armour” with Jon Wiener, Start Making Sense

August 25, 2020, “Race, Language, Unequal Justice, And The Law” with Sonali Kolhatkar, Rising Up with Sonali

September 8, 2020, “Frequent AirTalk Guest Jody Armour On His Timely New Book Exploring Race, Justice, Policing And The Law” with Larry Mantle, AirTalk

September 8, 2020, “Interview: Jody Armour, on Moral Luck, Blame and Punishment” with Amanda Knox, The Crime Story Podcast

September 10, 2020, “Jody Armour Interview with Lana Del Choi”

September 11, 2020, “Jody Armour- I Am N***a Theory” book talk, Toure Show

September 15, 2020, “Everyday Injustice Podcast 73 – Jody Armour Discusses Rap, the N-Word, Racism, Symbols, Crime, Mass Incarceration and More” with Davis Greenwald, The Davis Vanguard

September 16, 2020, “Jody Armour Book Talk with Psychological Care & Healing Center”

September 21, 2020, “N*gga Theory: Race, Language, Unequal Justice, and the Law w/ Jody David Armour” with Sam Sander, The Majority Report

September 23, 2020, “No Officers Charged Due to Breonna Taylor’s Death, Project Room Key Comes to a Close, Joshua Trees Protected Under CA’s Endangered Species Act” with A. Martinez, Take Two

September 24, 2020, “Jody David Armour On Breonna Taylor Decision & Systemic Racism” with Margaret Prescod, Sojourner Truth Podcast

October 5, 2020, “Jody Armour Book talk on The Kyle Thiermann Show”

October 5, 2020, “A Speaker Series On Criminal Justice Reform” with Geneviéve Jones-Wright, Motivation in Action

November 12, 2020, “How Black Lives Matter won at the Polls: Jody Armour” with Jon Wiener, Start Making Sense

December 25, 2020, “Race, Language, Unequal Justice, And The Law” with Sonali Kolhatkar, Rising Up with Sonali

January 5, 2021, “Episode 05: Professor Jody Armour – N*gga Theory and Reducing Police Violence” with Randy Shrewsberry and Thomas Baker, The Five-O Podcast

April 22, 2021, “The Chauvin Verdicts and the Movement That Made Them Possible” with Jon Wiener, Start Making Sense

TV Interviews

June 18, 2020, “Law Professor: People Are Protesting Because ‘Black Lives Haven’t Mattered’,” Spectrum News 1

August 17, 2020, “Fall Semester Begins at USC,” NBC

September 10, 2020, “Jody Armour,” Spectrum News 1

September 15, 2020, “Jody Armour,” Spectrum News 1

September 23, 2020, “Jody Armour,” KTTV-TV (Los Angeles, CA) – Rachael Ray

November 9, 2020, “Election Results Put LA County at Forefront of Criminal Justice Reform,” Spectrum News 1

April 21, 2021, “Law Professor Discusses The Ramifications Of The Derek Chauvin Verdict,” CBS.LA

April 29, 2021, “Law professor discusses reform proposals in wake of police killings,” CBSN

May 18, 2021, “Jody Armour,” LA Currents

May 18, 2021, “In Conversation With Jody Armour,” LA This Week

May 18, 2021, “In Conversation With Jody Armour,” LA CityView35

Reviews

“N*gga Theory: Race, Language, Unequal Justice, and the Law” review on Kirkus, Chosen as one of the Best Indie Books of the Year 2020

“In a word, revolution” review on USC Gould School of Law News by Leslie Ridgeway

“‘N*gga Theory: Race, Language, Unequal Justice, and the Law,’ by Jody Armour” review on Broad Street Review by Lindsay Gary

“N*gga Theory: Race, Language, Unequal Justice, and the Law” review on LA Public Library by Darryl Maxwell

“Jody pushes us to accept that the time has come to repair the broken criminal justice system and undo the harm caused to communities by ending the cycle of over-policing and over-incarceration that has destroyed communities.” —Marilyn J. Mosby, Baltimore City State’s Attorney

“N*gga Theory demands moral consistency that has been lacking in popular and academic narratives of mass incarceration.” —Abraham Gutman, Opinion Writer at The Philadelphia Inquirer

“Jody’s masterpiece should be a mandatory read for every police leader” —Chief (Ret.) Brendan Cox, Director of Policing Strategies at LEAD Bureau

“This book is revolutionary. With compassion and rigor, Prof. Armour renders a new political, moral, legal, and philosophical framework for a more equitable world — one centered around our shared humanity, our shared vulnerability, and the dignity that we all deserve.” —Matt Ferner, Editor-in-Chief at The Appeal

“Jody Armour has articulated a critical race theory that is ultimately a call to uplift the human dignity of the individual.” —Dan Satterberg, King County Prosecuting Attorney

“Jody Armour’s N*gga Theory is a powerful exploration of race, class and justice, particularly criminal justice, in today’s America.” —James F. McHugh, Former Associate Justice of the Massachusetts Appeals Court

“N*gga Theory explores and applies the transformative practice of radical empathy with the most demonized members of society to guide us out of the current morass of mass imprisonment and racial oppression, and forward into a more just society.” —Eric J. Miller, Professor of Law and Leo J. O’Brien Fellow at Loyola Law School, Los Angeles

“Armour demonstrates–through lived experience, empirical data, and storytelling–that the historical and deeply racist view of black people as inherently more blameworthy, punishment-deserving, and disposable transcends class and implicates us all.” —Lara Bazelon, Professor of Law and Director of the Criminal Juvenile Justice Clinic and The Racial Justice Clinic