6-Month Campaign
This book publicity case study outlines the work Coriolis Company performed for Karl Dunn’s How to Burn a Rainbow, self-published on May 17, 2024. What readers are calling the gay “Eat, Pray, Love,” How to Burn a Rainbow is a gripping narrative of resilience and courage that dares to ask the hard questions about love, equality, and the price of happiness.
Accolade
Events
May 17, 2024, Karl Dunn: How to Burn a Rainbow hosted by Under the Umbrella Bookstore, Salt Lake City, UT
May 22, 2024, Author Event- Karl Dunn hosted by Shakespeare & Co., New York, NY
June 6, 2024, Book Talk with Karl Dunn and Jeffrey Dale Lofton hosted by Little District Books, Washington, DC
June 18, 2024, Pride Panel 2024 hosted by Book Passage with Paula Farmer, San Francisco, CA
June 19, 2024, Dinner and Drinks with Karl Dunn and Dan Savage hosted by Charlie’s Queer Books, Seattle, WA
June 22, 2024, Karl Dunn – How to Burn a Rainbow (Ferry Building Store) hosted by Book Passage, San Francisco, CA
June 28, 2024, How To Burn A Rainbow hosted by Village Well Books & Coffee, Culver City, CA
September 18, 2024, Virtual event hosted by EDGE New Jersey
Interviews
April 27, 2024, Author Karl Dunn on 5 Things You Need to Know to Survive and Thrive After a Divorce, Authority Magazine
May 9, 2024, There Was a Rage with Matthew Baume, The Sewers of Paris
May 13, 2024, Karl Dunn finds fulfillment after divorce, shares insights on separation with Josh Robinson, The Daily Refresh on News Channel 9
May 13, 2024, Interview with Karl Dunn about “How to Burn a Rainbow: My Gay Marriage Didn’t Make Me Whole, My Divorce Did” with Hannah Olsen, Afternoon Live on KATU
May 17, 2024, How to Burn a Rainbow: A Conversation with Karl Dunn with Latoya Silmon, News 3
May 19, 2024, New book explores LGBTQ+ divorce with Jordan Vilines, Fox19 Now Morning Xtra
May 19, 2024, The darker side of Gay Marriage with River Scott, Probably True
May 20, 2024, How to Burn a Rainbow with Christopher Byrne, Voice Out Loud: The Podcast
May 21, 2024, “How To Burn A Rainbow: My Gay Marriage Didn’t Make Me Whole, My Divorce Did” – Interview with Karl Dunn with K. Anderson, Lost Spaces Podcast
May 22, 2024, The one with author Karl Dunn, Gaytriarchs: A Gay Dads Podcast with David F.M. Vaughn & Gavin Lodge
May 29, 2024, Interview with writer Karl Dunn by Lisa Haselton
May 30, 2024, Live interview with Matt Medi, Minddogtv
June 5, 2024, “How to Burn a Rainbow” – a story about love lost and a journey to self-discovery with Ellen Bryan and Kristen Berset-Harris, Great Day Washington on WUSA9
June 11, 2024, “Karl Dunn’s ‘How to Burn a Rainbow’ Explores Same-Sex Divorce” with Dylan Hodges, WISH TV
June 11, 2024, QueerFM Featured Guests: KARL DUNN (he/him) is a multi-award-winning advertising Creative Director with Barb Snelgrov and DJ Denise
June 16, 2024, On-air interview, KNON’s Lambda Weekly
June 17, 2024, Author Karl Dunn talks about same-sex divorce issues in his book “How to Burn a Rainbow” with Chris Holmstrom, KCAL News on CBS LA
June 24, 2024, Karl Dunn with Carol Riddick on WURD’s Love & Life
June 28, 2024, New books address how to be an ally to your trans child, how to survive same-sex divorce by David Taffet, Dallas Voice
July 4, 2024, Former global creative director turned author Karl Dunn is my guest with “How to Burn a Rainbow”!, The Mike Wagner Show
July 5, 2024, No One Talks about Divorce Fight Club – Karl Dunn with David Webb, Don’t Pick the Scab
July 6, 2024, Gay Divorce with Vincent Francoeur, Mental Health Much?
July 29, 2024, How to burn a Rainbow. My Gay Marriage didn’t make me whole but my Divorce did. Talking with author Karl Dunn with Jim Herlihy, The San Francisco Experience
July 26, 2024, Episode 202 – Interview with Karl Dunn with Jeannie Warner and John Schmidt, Writers Drinking Coffee
August 7, 2024, How to Burn a Rainbow, The Conversation with Al McFarlane
Reviews
May 9, 2024, How to Burn a Rainbow: My Gay Marriage Didn’t Make Me Whole, My Divorce Did by J D Jung, Underrated Reads
May 13, 2024, How to Burn a Rainbow by Christopher Byrne, Gay City News
May 17, 2024, How to Burn a Rainbow: My Gay Marriage Didn’t Make Me Whole, My Divorce Did by Keith Simpkins, Gay in the CLE
June 12, 2024, How to Burn a Rainbow by Karl Dunn Book Review by Dai Guerra, Unconventional Quirky Bibliophile
June 19, 2024, How to Burn a Rainbow: My Gay Marriage Didn’t Make Me Whole, My Divorce Did by Karl Dunn | #Memoir #Divorce #LGBTQStudies | 5-Star #BookReview Gina Rae Mitchell, Gina Rae Mitchell
August 2, 2024, How to Burn a Rainbow by Karl Dunn Review by Anthony Avina
October 11, 2024, Book review of How To Burn A Rainbow, Reader’s Favorite
Op-Eds and Features
May 20, 2024, My Gay Divorce Made Me Whole Again. But First It Was the Loneliest Experience in The World, LGBTQ Nation
May 21, 2024, 10 New LGBTQ Books Out This Week To Add To Your Pride TBR, Book Riot
October 11, 2024, I’m Gay; Talking Divorce With Straight Guys at Work Taught Me DEI, Business Insider
November 12, 2024, Official Best Indie Book Awards, BIBA Awards
Book Publicity Assets
Coriolis also provided 512 visual book marketing assets to be used in marketing the book, on Karl Dunn’s website and his social media. These consisted of 331 graphics and 81 video assets.
*This post was last updated on December 18, 2024.
