Full Campaign
This book publicity case study outlines Coriolis Company’s work for Laura C. Chávez-Moreno’s How Schools Make Race: Teaching Latinx Racialization in America, published by Harvard Education Press on October 1, 2024. How Schools Make Race invites educators and scholars to embrace ambitious teaching about the ambivalence of race so that teachers and students are prepared to interrogate racist ideas and act toward just outcomes.
Accolades
2025 National Indie Excellence® Awards — Winner (Latinx/Nonfiction)
2025 International Book Awards — Finalist (Education/Academic)
2025 Foreword INDIES Book of the Year — Silver Winner in Education (Adult Nonfiction)
2025 IPPY Awards — Silver Medalist in Education II (Commentary / Theory)
2025 Critical Race Studies in Education Association (CRSEA) Emerging Scholar Award — Awardee
2025 Nautilus Book Awards — Silver Winner (Social Sciences & Education)
Events
October 1, 2024, Carl A. Grant Scholars Lecture | How Schools Make Race: Teaching Latinx Racialization in America, hosted by the University of Wisconsin–Madison, Madison, WI
November 19, 2024, How Schools Make Race: Teaching Latinx Racialization in America with Dr. Laura Chávez-Moreno, Chicano Studies Center Library, Los Angeles, CA
December 9, 2024, Dr. Laura Chávez-Moreno Book Talk, hosted by Mujeres Activas en Letras y Cambio Social (MALCS), Virtual Event
January 17, 2025, Reading for How Schools Make Race: Teaching Latinx Racialization in America, in conversation with Dr. Claudia Cervantes-Soon, hosted by Palabras Bookstore, Phoenix, AZ
February 11, 2025, How Schools Make Race: Teaching Latinx Racialization in America, hosted by Annenberg Institute at Brown University, Providence, RI
February 12, 2025, How Schools Make Race: Teaching Latinx Racialization in America, a talk with Dr. Laura Chávez-Moreno, hosted by The Harvard Graduate School of Education (HGSE) Scholars of Color Collective
February 14, 2025, How Schools Make Race: Teaching Latinx Racialization in America with Dr. Laura Chávez-Moreno, hosted by North Carolina State University, Raleigh, NC
February 15, 2025, N.C. Annual Hispanic/Latinx Education Summit, hosted by NC State’s McKimmon Center, Raleigh, NC
March 5, 2025, How Schools Make Race: Teaching Latinx Racialization in America Public Lecture, hosted by the University of Nebraska-Lincoln, Lincoln, NE
March 5, 2025, Racial Literacy Roundtables with Dr. Laura Chávez-Moreno, hosted by the University of Nebraska—Lincoln, Virtual Event
March 7, 2025, American Association of Hispanics in Higher Education (AAHHE) Book Talk, hosted by the Metropolitan State University of Denver, Denver, CO
April 4, 2025, Race-Making in U.S. Bilingual Education, hosted by the International & Comparative Bi/multilingual Education Research Group (ICBERG), Virtual Event
April 26, 2025, Symposium: How Schools Make Race: Teaching Latinx Racialization in America, hosted by the American Education Research Association (AERA), Colorado Convention Center, Denver, CO
April 26, 2025, Author Meet & Greet, hosted by the American Education Research Association (AERA), Colorado Convention Center, Denver, CO
April 29, 2025, Brains Uncorked Inauguration Night, with Dr. Donna J. Nicol and Dr. Brittany Friedman, hosted by The Nickel Mine, Los Angeles, CA
May 7, 2025, A Conversation with Prof. Laura Chávez-Moreno on How Schools Make Race, hosted by the AERA Multicultural/Multiethnic Education SIG, Colorado Convention Center, Denver, CO
May 29, 2025, How Schools Make Race: Teaching Latinx Racialization in America, hosted by the McGregor Conference Center, Wayne State University, Detroit, MI
May 29, 2025, Early Career Scholar Award – CRSEA, hosted by the McGregor Conference Center, Wayne State University, Detroit, MI
Interviews
September 23, 2024, “How Schools Make Race,” The Vocal Fries
October 6, 2024, “How Schools Make Race with Dr. Laura Chávez-Moreno,” Black Brown Bilingüe
October 9, 2024, “Laura Chávez-Moreno Explores Race, Identity in Bilingual Education Programs,” Daily Bruin
October 10, 2024, “Chancleta Generation Podcast Ep 80: How schools treat race when it comes to Latino students,” Chancleta Generation Podcast
October 29, 2024, “The Marginalization of Latinx Students,” Latinx In Power
November 4, 2024, “Episode 107: Writing a Book with Laura Chávez-Moreno,” Educator Forever
November 4, 2024, “Laura Chávez-Moreno—School Discrimination,” WVON – The Morning Show with Rufus Williams
November 14, 2024, “How Schools Make Race,” The Harvard EdCast
November 20, 2024, “Episode 6, Season 6- Interview with Author Dr. Laura Chávez-Moreno,” The Bulldog Educator
November 20, 2024, “The Racialization of Latinx Students with Laura C. Chávez-Moreno,” WORT – A Public Affair
November 21, 2024, “What Bilingual Education Reveals About Race in the U.S.,” EdSurge
November 26, 2024, “Evening WURDs 11.26.2024 – Laura C. Chávez-Moreno,” Evening WURDs
December 3, 2024, “How Schools Make Race,” New Books Network
December 10, 2024, “Teaching racial identity in American schools,” CALÓ News
December 10, 2024, “How Schools Make Race,” Radio Cachimbona
December 18, 2024, “S11E7 – How Schools Make Race with Dr. Laura Chávez-Moreno,” The Integrated Schools Podcast
December 23, 2024, “‘Teaching Race, Transforming Schools: Latinx Racialization and Ambitious Education’: An Interview with Laura C. Chávez-Moreno,” Epistle News
January 9, 2025, “Latino racialization in schools & after-school programs,” 90.1 FM KPFT Houston
January 14, 2025, “Societal Biases And the School System with Dr. Laura C. Chávez-Moreno,” Conscious Anti-Racism
January 28, 2025, “Bronx Social Justice Forums | How Schools Make Race: Teaching Latinx Racialization in America,” BronxNet
January 30, 2025, “Interview with Laura Chávez-Moreno,” The Social Society
February 25, 2025, “How Schools Make Race featuring Prof. Laura Chávez-Moreno, ” Hella Latin@
March 2, 2025, “How Schools Make Race (Laura Chávez-Moreno),” FreshEd
March 10, 2025, “How Schools Make Race,” Parenting, Leading, and Teaching with Emotional Intelligence and Love
March 11, 2025, “Unpacking Race in Education with Dr. Laura C. Chávez-Moreno,” The Books That Make You
March 11, 2025, “How Schools Shape Race: Latinx Identity, Bilingual Education, and Equity,” The Conversation with Al McFarlane
April 12, 2025, “Racial Literacies & Multilingual Content,” Two Pint PLC
April 15, 2025, “Laura Chávez-Moreno, PhD.,” Conversations with Calvin
April 19, 2025, “New book by UCLA researcher examines stereotyping of Latino students,” Horizonte on PBS Arizona
April 21, 2025, “How Schools Make Race: Teaching Latinx Racialization in America,” Latin@ Stories
May 26, 2025, “How Schools Make Race by Laura Chávez-Moreno,” Jaws of Justice (KKFI)
May 27, 2025, “Dr. Laura Chávez-Moreno and How Schools Make Race: What They Miss by Staying in Sesame Street,” An Imperfect Leader
June 12, 2025, “How Schools Make Race with Dr. Chávez-Moreno,” Be A Better Ally
June 26, 2025, “How Schools Make Race: Teaching Latinx Racialization in America,” The Academic Life
July 23, 2025, “How Schools Make Race: Dr. Laura Chávez-Moreno on Latinx Identity, Education & Racialization,” Positive Talk Radio
August 13, 2025, “How Schools Make Race (Dr. Laura Chávez-Moreno),” Identity Talk 4 Educators
‒ SoCal Voices, recorded on August 19, 2025
‒ LatinasB2B Podcast, booked for September 2, 2025
‒ A Moment with Erik Fleming, booked for December 19, 2025
‒ Curiosity Invited, scheduled for release in December 2025
Reviews
October 18, 2024, “Do Schools Make Race? A New Book Answers The Question,” Forbes
January 10, 2025, “Book Review: How Schools Make Race,” Anthropology & Education Quarterly
Jun 11, 2025, “How Schools Make Race: Teaching Latinx Racialization in America by Laura C. Chávez-Moreno (Review),” Author Anthony Avina’s Blog
Op-Eds and Features
September 9, 2024, “Ber Sig Announcements,” AERA BER SIG
October 2, 2024, “How a Closer Look at ‘Latinx’ Can Help Promote Educational Equity,” UCLA Newsroom
October 10, 2024, “October Reads for the Rest of Us,” Ms. Magazine
November 1, 2024, “A Hollow Promise to Latinx Students?,” CNY Latino
November 9, 2024, “How Schools Make Race,” Campaign for the American Reader
December 2024, American Educational Research Association – Multicultural/Multiethnic SIG newsletter
February 2025, Diversity Scholars Network newsletter
February 6, 2025, “UCLA professor explores race, education system in new book,” Los Angeles Wave
February 17, 2025, “How Schools Make Race Examines How Bilingual Education Programs Enforce Racial Hierarchies,” CA Latino News
April 11, 2025, “Back of the Yards Spanish debaters win national championship, a first for Chicago,” Chicago Tribune
August 7, 2025, “Teaching Racial Justice in a Politicized Academic Landscape,” Girl Talk HQ
August 9, 2025, “How Schools Make Race: Teaching Latinx Racialization in America by Dr. Chávez-Moreno: EXCERPT,” Women Writers, Women’s Books
Book Publicity Assets
Coriolis also provided 1,075 visual book marketing assets to be used in marketing the book, on Laura C. Chávez-Moreno’s website and her social media. These consisted of 937 graphics and 138 video assets.
*This post was last updated on August 29, 2025.
