Dear Professors, Researchers, and Thought Leaders,
We understand the vital role that faculty visibility plays in advancing both personal and institutional goals. In an era of increasing public engagement, your university’s faculty serve as the face of your institution. Our media training ensures that they not only represent themselves but also the excellence of your university in every interaction with the media. Whether it’s disseminating cutting-edge research or representing your university’s intellectual leadership, effective media engagement is more important than ever.
At Coriolis Company, we specialize in empowering academics to confidently present their research in the public sphere. Through our tailored group workshops, we work with faculty and departments to amplify their voices and ensure their groundbreaking work reaches broader audiences—whether that’s through traditional media or digital platforms.
Why is Media Training Necessary for Faculty?
For academic professionals, media training does more than just refine public speaking—it turns scholars into engaging thought leaders who can captivate diverse audiences and raise the profile of their institution. Our workshops provide the skills necessary to ensure faculty members are prepared for every type of media engagement:
- Handle Any Question: Equip faculty with strategies to confidently answer even the most challenging questions
- Engage Public Audiences: Teach researchers to present their work in a compelling, accessible way that highlights the importance and real-life relevance of their scholarship
- Elevate University Visibility: By helping your faculty create memorable media appearances, your institution will stand out in an increasingly competitive academic landscape.
- Effective Interviews: Whether it’s a radio spot, podcast, or television interview, we ensure faculty members are media-ready with tailored, institution-aligned messaging.
What Will Your Faculty Members Learn?
Each session focuses on the essential media skills academics need to thrive in today’s fast-paced media environment. These include:
- Articulating Key Messages: Help faculty define and communicate their most important research points clearly.
- Simplifying Complex Ideas: Enable professors to avoid academic jargon and connect with a broad, non-specialist audience.
- Crafting Compelling Soundbites: Guide scholars in distilling their research into impactful, quotable statements that resonate.
- Media-Specific Skills: Provide targeted preparation for different media formats (radio, podcasts, TV) to maximize engagement and impact.
- Navigating Tough Questions: Teach faculty how to smoothly steer conversations, even in high-pressure situations.
- Flexible Story Angles: Uncover new ways to present research and ideas to suit diverse media outlets.
- Elegant Segues: Learn how to transition smoothly between topics during interviews to stay on message.
- Tailored Interviews: Adapt your approach for local or national media outlets to maximize relevance and audience engagement.
- Public vs. Peer Talk: Transition effortlessly from academic discussions to public-friendly conversations.
- Effective Body Language: Learn non-verbal communication techniques to convey confidence and clarity on TV and in person.
- Visual Engagement: Enhance TV segments with compelling visuals that support your message.
- Radio Essentials: Understand what radio hosts look for in standout guests and how to make an impression in audio formats.
- Topical Relevance: Connect research to current events, social trends, or broader conversations for media impact.
- Crafting a Compelling Narrative: Weave data and findings into a captivating story that resonates with a broad audience.
- Handling Technical Issues: Gain confidence in managing unexpected technical challenges during live interviews or virtual segments.
- Voice Modulation: Master the use of tone and pitch to emphasize key points and keep listeners engaged.
- Visual Cues: Use subtle visual cues to guide the interviewer’s attention and audience focus during on-camera appearances.
- Engaging Remote Audiences: Learn techniques to engage audiences who may not be physically present, such as remote viewers or listeners.
- Interview Types: Understand the differences between fiction and non-fiction interviews and how to approach each effectively.
- Preemptive Answers: Develop strategies to anticipate and answer tough or unexpected questions before they’re even asked.
- Media-Specific Preparation: Tailor your preparation for different types of media, from print to digital to live broadcast.
- Maximizing Media Exposure: Learn how to leverage multiple media appearances to build a consistent and compelling public profile.
- Effective Rehearsal Techniques: Practice with simulated interviews to refine delivery and content under realistic conditions.
- Feedback Utilization: Learn how to use post-interview feedback constructively to improve future performances.
Tailored Training and Follow-up Sessions
We offer flexible options to suit your institution’s needs. A great starting point is to invite us to conduct a one-day workshop for your department or university, designed to offer immediate, practical media skills for your faculty. The investment for a one-day workshop is $5,000. If additional, consecutive days are required, they can be added at $2,500 per day.
For a more targeted solution, we also offer comprehensive media training for individual faculty members. This package includes three one-day sessions, each designed to suit the professor’s schedule and unique needs. Each session is priced at $5,000, with the complete package totaling $15,000. These comprehensive training days, typically scheduled a month apart, ensure that your faculty member develops the skills necessary for lasting media success.
Academics can also book these personalized media training sessions directly, at the same rates offered to institutions. This option is ideal for those looking to strengthen their media presence on their own schedule.
Ongoing Professional Development
We understand that professional growth is an ongoing journey. Each workshop includes recorded sessions, offering faculty the opportunity to review and refine their skills continuously. Administrators can schedule related follow-up training sessions to build upon these foundational skills and ensure consistent faculty development.
Record and Review
All training sessions will be recorded, providing you with a valuable resource to revisit and refine your skills. You will receive a copy of the recording to ensure continuous improvement. If you’d like to book future follow-up sessions, you can do so on a prioritized timeline.
Why Choose Coriolis Company?
With a deep understanding of academic communication and public relations, we bring extensive experience working with scholars to bridge the gap between academia and the broader public. Our media training workshops are designed to support your faculty in their outreach efforts while enhancing the institution’s reputation for thought leadership and research excellence.
Live, Immediate Impact
Our live, interactive training offers real-time feedback and personalized coaching, ensuring that faculty can make immediate improvements. These workshops are crafted to fit seamlessly into the faculty development programs already in place at your institution, offering practical, actionable tools that deliver measurable results.
Ready to Elevate Your Faculty’s Media Presence?
If you are interested in enhancing your faculty’s public profile and building your university’s reputation for academic excellence, fill out the form, and we will send you details about availability.
Warmly,
Nanda Dyssou
Founder and Lead Strategist
Coriolis Company
