6-Month Campaign
This book publicity case study outlines the work Coriolis Company performed for Michael Sierra-Arévalo’s book, The Danger Imperative: Violence, Death, and the Soul of Policing by the Columbia University Press on February 13, 2024. The Danger Imperative reveals how the culture within police departments, focused on officer survival, perpetuates systemic racial disparities in the use of violence, despite efforts to address these issues, by examining how institutional practices shape officers’ perceptions and actions.
Events
February 16, 2024, Book Launch for THE DANGER IMPERATIVE at Alienated Majesty Books, Austin, TX
February 29, 2024, Michael Sierra-Arévalo *In Store*, hosted by Nowhere Bookshop, San Antonio, TX
March 28, 2024, Live with Lindsey hosted by @thats.one.for.the.books, Instagram Live
April 4, 2024, Book event: The Danger Imperative by Michael Sierra-Arévalo, with Brielle Bryan hosted by Basket Books, Houston TX
April 12, 2024, Michael Sierra-Arévalo and Dr. Brittany Friedman hosted by North Figueroa Bookshop, Los Angeles, CA
April 13, 2024, Interview With Author Michael Sierra-Arévalo hosted by Silver Lake Branch Library, Los Angeles, CA
April 19, 2024, Michael Sierra-Arévalo – “The Danger Imperative: Violence, Death, and the Soul of Policing” – Andrew V. Papachristos hosted by 57th Street Books, Chicago, IL
May 16, 2024, Culture of Policing and Police Reform hosted by the Urban Institute, Washington , DC
May 17, 2024, The Soul of Policing: Michael Sierra-Arévalo’s THE DANGER IMPERATIVE with Walter Katz & Monica C. Bell hosted by Word Up Community Bookshop/Librería Comunitaria, New York, NY
Interviews
January 16, 2024, The Danger Imperative: Unmasking the Dilemmas of Modern Policing with Michael Sierra-Arévalo. with Darrell McClain, The Darrell McClain Show
February 13, 2024, Wake Up With WURD w/ Solomon Jones 2.13.24 – Michael Sierra Arevalo
February 14, 2024, Most mass shooters are men, unlike the Lakewood Church shooter. Experts explain why. by Hana Ikramuddin, Houston Chronicle
February 15, 2024,The TRUE DANGER In Policing Is Being EXPOSED! With Brandon Clark, Social Society
February 20, 2024, How perceptions of a ‘war on cops’ shape police interactions with the public by Michael Hagerty, Houston Matters
February 27, 2024, Police: Heroes or Villains? A Conversation with Michael Sierra-Arévalo with Leigh McGowan, The PoliticsGirl Podcast
February 27, 2024, 211: The Danger Imperative: Violence, Death, and the Soul of Policing w/Michael Sierra-Arévalo with Hunter Parnell, Public Defenseless
February 28, 2024, How do we Make Policing Safer in the United States? – THE DANGER IMPERATIVE, The Conversation with Al McFarlane
February 29, 2024, Michael Sierra-Arévalo joins Tavis Smiley
March 26, 2024, Inside ‘The Danger Imperative’ with Michael Sierra-Arévalo with Bruce Anthony, Unsolicited Perspectives
March 30, 2024, The Danger Imperative with Bill Gormley, Profs on Cops
April 15, 2024, The Danger Imperative: How the “war on cops” shapes violent police culture w/ Michael Sierra-Arévalo, Green and Red Podcast
April 29, 2024, The Bronx Social Justice and Anti-Violence Forums | Michael Sierra-Arévalo
May 2, 2024, Cops Are Too Concerned About Their Own Safety ft. Michael Sierra-Arévalo with David Griscom, Left Reckoning
May 1, 2024, Wake Up With WURD w/ Solomon Jones 5.1.24 – Michael Sierra-Arevalo
May 7, 2024, Michael Sierra-Arévalo LAL with Dakshata, Learning About Law
May 13, 2024, Policing Is Inherently Violent: Why? with Ali Muldrow on A Public Affair
Op-Eds and Features
January 30, 2024, New Book by UT Sociology Professor on the Sociology of Policing, The University of Texas at Austin College of Liberal Arts
February 14, 2024, Most mass shooters are men, unlike the Lakewood Church shooter. Experts explain why. by Hana Ikramuddin, Houston Chronicle
February 21, 2024, Pg. 99: Michael Sierra-Arévalo’s ‘The Danger Imperative’ by Marshal Zeringue, Campaign for The American Reader
February 21, 2024, Michael Sierra-Arévalo’s ‘The Danger Imperative’ by Marshal Zeringue, The Page 99 Test
Book Publicity Assets
Coriolis also provided 386 visual book marketing assets to be used in marketing the book, on Michael Sierra-Arévalo’s website and on his social media. These consisted of 283 graphics and 103 video assets.
*This post was last updated on August 13, 2024.
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