Podcasts for Authors

Podcasts create an excellent opportunity for an author to connect with their audience. Most people view their favorite podcaster as trusted sources of buying recommendations, and your book is no exception. Whether you run your own podcast or get on someone else’s, recommending your book to the audience will lead to sales.

Just like every other type of content, consistency is the key to success. It doesn’t only mean the frequency of the podcasts, but the format and topics of your podcast. People love tuning in to podcasts where they know what to expect. If you speak about the weather today and politics tomorrow, you’ll lose your listeners. So keep your podcast consistent and also choose the podcasts you guest star on carefully.

Understanding your audience is a critical aspect in marketing. Does your audience consist of readers or fellow writers? Do they want to hear about the writing process or the book’s content only? What other genres do they read? The more you know your audience, the higher your chance of getting through to them and selling them your books.

Guest appearances on podcasts broadcasting to an audience similar to yours is a great way to grow your fan base. As the guest, it’s essential to add value and over-deliver to the listeners. The goal is to warm up to the new audience at first and get them to trust you before selling them your books.

Your listeners view you as a trusted resource, or an entertainer, or even a friend, so whenever you have a new book in the works, it’s nice to give them a sneak peek of it. A small excerpt should arouse their curiosity.

If one of your goals is to sell your books, your podcast should follow a format that’s relatable to readers and book lovers. Creating the right format for your podcast boils down to how much you know your audience. If you have your audience figured out down to a tee, then it’ll be easy to create personalized content and ultimately sell more books.

Although starting a podcast is relatively inexpensive, the kind of equipment you use and the amount you invest is proportionate to your podcast’s quality. The higher the quality, the higher the likelihood of your listeners tuning in every time.

One of the reasons why podcasting has become so popular is the sense of community associated with it. As a podcaster, you can create a community of loyal readers through your podcast. You can then sell your books to members of your community.

Building a brand is a great way to amass a loyal fan base. When you have a recognizable brand voice, listeners will trust you and buy from you.

Each guest you host brings along their fan base to your podcast. By hosting the right guests, you can broaden your reach and introduce your book to more potential readers.