6-Month Campaign
This book publicity case study outlines Coriolis Company’s work for Tracie Canada’s Tackling the Everyday: Race and Nation in Big-Time College Football from The University of California Press on February 25, 2025. Big-time college football promises prestige, drama, media attention, and money. Yet most athletes in this unpaid, amateur system encounter a different reality, facing dangerous injuries, few pro-career opportunities, a free but devalued college education, and future financial instability. In one of the first ethnographies about Black college football players, anthropologist Tracie Canada reveals the ways young athletes strategically resist the exploitative systems that structure their everyday lives.
Events
April 14, 2025, Tackling the Everyday: Race and Nation in Big-Time Football, hosted by Yale Anthropology, Yale University, New Haven, CT
April 24, 2025, The Ethics of New with Tracie Canada and Hanif Abdurraqib, hosted by Kenan Institute of Ethics, Duke University, Durham, NC
April 30, 2025, Sport & Social Justice Lecture Series: Tracie Canada, hosted by the Department of Kinesiology, Sonoma State University, Rohnert Park, CA
May 4, 2025, Tracie Canada in conversation with Naledia Yaziyo, hosted by Cilo’s Books, Oakland, CA
May 27, 2025, Author Spotlight, hosted by Moore Undergraduate Research Apprentice Program, hosted by University of North Carolina at Chapel Hill, Chapel Hill, NC
September 9, 2025, Tracie Canada in conversation with Carl Suddler – Tackling the Everyday, hosted by Auburn Research Library and A Capella Books, Atlanta, GA
Interviews
April 4, 2025, “Tracie Canada – Tackling The Everyday,” Curiosity Invited
April 21, 2025, “Tackling the Everyday,” BronxNet TV
April 22, 2025, “Kinship & Glory: Inside Black Athletes’ World with Dr. Tracie Canada,” Unsolicited Perspectives
April 29, 2025, “Mark from Anaheim on 1992 Uprising, Shedeur Sanders & More,” The Carl Nelson Show (WOL)
May 31, 2025, “Dr. Tracie Canada, ethnographer and anthropologist, on the intersection of race and sport,” Urban Connections (KKFI)
June 26, 2025, “Momagers, Assemble! Panel (livestreamed),” Black Parenting Academy
July 8, 2025, “Interview with Duke Professor Dr. Tracie Canada about her new book,” Nylons & Pylons
July 30, 2025, “Protecting Potential: Black Athletes and the Guardians Who Guide Them with Tracie Canada,” Friends Like Us
— The Midday Break Room, forthcoming
— The Academic Life, forthcoming
— Conscious Anti-Racism, forthcoming
— The Black Studies Podcast, forthcoming
Reviews and Features
April 25, 2025, “Book Review: Tackling the Everyday: Race and Nation in Big-Time College Football,” Extra Points
May 9, 2025, “The Mothers Who Built the Game,” Essence
May 27, 2025, “Black feminist lens on Black college football players’ hidden struggles offered in new book,” LA Wave
June 16, 2025, “Summer Reading: Duke Authors’ Hot New Books,” Duke Today
June 26, 2025, “Tackling The Everyday Goes Beyond What You See In College Football,” First and Pen
July 4, 2025, Book Review, Madd Black Reads
— The Duke Chronicle, forthcoming
Book Publicity Assets
Coriolis also provided 144 visual book marketing assets for use on Tracie’s website and social media. These consisted of 104 graphics and 40 video assets.
*This post was last updated on November 7, 2025.
