This session provides a roadmap for academics looking to extend their influence beyond academic circles. Dyssou helps participants understand the principles of promoting their research and scholarship to the public through media outreach, collaboration with non-academic organizations, and enhancing online visibility. The session is particularly beneficial for those from underrepresented communities seeking to amplify their voices.
Media and Publicity Workshops for Academics and Writers
Nanda Dyssou, Founder and Lead Publicist of Coriolis Company, offers specialized workshops designed for academic institutions and other organizations seeking to expand the reach of the public-facing work of their faculty and members. These workshops equip scholars and writers with the skills to communicate their research, scholarship, and creative work effectively to broader audiences. In doing so, they foster public engagement, build personal and institutional visibility, and help participants collaborate with non-scholarly communities. Each session can be tailored to meet the unique needs of participants and is available both virtually and in person. In 2024, Dyssou led or will lead workshops for the Association for Asian Studies, the National Women’s Studies Association, the Association for the Study of African American Life and History, and various universities.
From Research to Recognition: Cultivating Public Visibility as an Academic
Participants Will Explore:
- Effective strategies for promoting research to the public
- Best practices for media outreach
- Building partnerships with non-academic organizations
- Enhancing online presence to reach wider audiences
Ideal for:
Academics and researchers seeking to increase the public impact of their research and scholarship.
Navigating the Author-Publisher Relationship: Strengthening Collaboration for Success
A productive author-publisher relationship can be pivotal to the success of your book and career. This session helps authors, particularly academics, optimize their working relationship with publishers, focusing on effective collaboration during the book launch and beyond. Dyssou will guide participants through key aspects of contract negotiations, setting realistic expectations, and utilizing publisher resources. Each participant will receive a guidebook filled with tips, questions to ask, and more to ensure they’re fully prepared for a successful partnership.
Participants Will Explore:
- Fostering a productive author-publisher relationship
- Best practices for contract negotiations and managing expectations
- How to collaborate with publishers for successful book promotion
- Maximizing publisher resources to ensure a book’s reach
Ideal for:
Authors and academics seeking to improve collaboration with their publishers and optimize their book’s success.
Media Mastery: Sharing Your Voice with the Public
This session serves as an introductory media training for writers and academics preparing for interviews with popular media outlets, including print and digital publications, podcasts, radio, YouTube, and TV. Drawing on case studies and real-world experience, Dyssou will share insights into the strategies she’s used to successfully promote books, research, and author brands through the media. While the session is designed for participants of all backgrounds, it places special emphasis on BIPOC, LGBTQ+, and other marginalized voices who want to master media engagement and increase their public profiles.
Participants Will Explore:
- Strategies for preparing for interviews across multiple media platforms
- Case studies on successful book, research, and brand promotion through media
- Insights for marginalized voices to enhance public recognition
- How to inspire and connect with audiences through effective media engagement
Ideal for:
Writers and academics looking to improve their media presence and connect with a broader audience.
The Making of a Public Intellectual: Book Publicity Secrets for Academics
In this session, Dyssou explores how academics can raise their public profiles and become recognized as public intellectuals. Participants will learn how to create compelling, public-facing narratives about their work, use social media to engage wider communities, and leverage media platforms to promote their books and research.
Participants Will Explore:
- Crafting public-facing narratives from academic work
- Using social media to engage with broader audiences
- Key publicity techniques for promoting academic books
- Transitioning from academic circles to public platforms
Ideal for:
Professors and academics aiming to increase the visibility of their scholarly work.
Harnessing the Power of AI for Innovative Book Marketing and Publicity
This session focuses on the role of artificial intelligence (AI) in revolutionizing book marketing and publicity. Dyssou will introduce participants to AI tools for data-driven marketing and creative promotion, as well as the ethical considerations of using AI in the publishing world. This workshop highlights how marginalized communities can benefit from AI’s innovative capabilities.
Participants Will Explore:
- AI tools for data analysis and targeted marketing
- Creative uses of AI for pitching and publicity
- Ethical and legal considerations for AI in publishing
Ideal for:
Authors, academics, and marketers interested in integrating AI into their promotional strategies.
Each workshop is customizable, with sessions lasting between 60 and 180 minutes, depending on your organization’s needs. All workshops include a Q&A portion, allowing participants to discuss specific challenges and apply what they’ve learned. Participants in the Navigating the Author-Publisher Relationship session will also receive a guidebook with actionable tips.
For more information and to discuss pricing, please contact us. Custom workshops can also be developed to meet the specific needs of your faculty or members.
