Cassandra Lane — We Are Bridges Book Publicity Case Study

This book publicity case study outlines the work Coriolis Company performed for Cassandra Lane’s debut memoir, We Are Bridges, published by the Feminist Press on April 20, 2021. We worked on supplemental publicity in coordination with the in-house publicist and the author.

2020 Louise Meriwether First Book Prize

March 5, 2021, Boca de Oro Lit Festival Reading, Youtube Live hosted by Boca de Oro Lit Festival

March 5, 2021, Rapp Saloon Reading Series, Facebook Live hosted by Rapp Saloon

March 7, 2021, Virtual Book Talk, hosted by Well-Read Black Girl Book Club

March 7, 2021, Virtual Book Talk, hosted by D.C. Book Club

March 10, 2021, Memoir, Mothering, and Making a Writing Life: An Exclusive Conversation with Cassandra Lane, Virtual Book Talk hosted by Li Yun Alvarado

April 21, 2021, We Are Bridges: Author Cassandra Lane in Conversation with Editor Jamia Wilson, Zoom Live hosted by Museum of the African Diaspora

May 2, 2021, Reparations Club LIVE! with Cassandra Lane and special guest Bridgette Bianca, Instagram Live hosted by Reparations Club

May 16, 2021, We Are Bridges – Patio Tea & Book Chat, Facebook Live hosted by Dayna Lynne North

June 4, 2021, Author Event: We Are Bridges with Tameka Cage Conley, Facebook Live hosted by Community Book Center

July 8, 2021, Processing Our Family Trauma Instagram Live hosted by mater mea

September 16, 2021, What’s Your Problem? with Cassandra Lane, Instagram Live hosted by Unladylike Media

April 20, 2021, “We are Bridges,” Foreword Reviews

April 20, 2021, “We Are Bridges, A Memoir,” Kirkus Reviews

April 21, 2021, “In We Are Bridges, A Writer Resurrects Her Great Grandfather’s Memory,” NPR

May 2, 2021, “We Are Bridges: A Memoir – Cassandra Lane,” Underrated Reads

May 26, 2021, “Review of Cassandra Lane’s We Are Bridges,” Brevity

September 16, 2021, “Breaking Through, Breaking Free: A Review of Cassandra Lane’s We Are Bridges,” Boom California

October 5, 2021, “We Are Bridges: A Memoir by Cassandra Lane,” Mom Egg Review

14 Amazon reviews, 28 ratings, and 4.8 stars

19 Goodreads reviews, 74 ratings, and 4.18 stars

April 13, 2021, “Episode 53 with Thoughtful and Observant Journalist, Magazine Editor, and Memoirist, Cassandra Lane, Author of We are Bridges: A Memoir,” The Chills At Will Podcast

April 29, 2021, “How the Trauma of Racial Violence Stays in a Family for Generations” with Debra Monroe, Electric Lit

April 29, 2021, “Cassandra Lane – Author of We Are Bridges, a memoir that reclaims family history” with Sara Gallagher, Fierce Womyn Podcast

May 8, 2021, “We’re Talking Intergenerational Trauma of Racism In The United States” with Janice Robinson-Celeste, BackTalk by Successful Black Parenting Podcast

May 18, 2021, “Her Great-Grandfather Was Lynched. How This Author’s Life Is Impacted Today. A Chat with Cassandra Lane” with Sarah Smith, Stay at Home Mom? Yeah Right! Podcast

June 2, 2021, “Reading with… Cassandra Lane,” Shelf Awareness

June 4, 2021, “Ep. 47: The Bridge Between Us (ft. Cassandra Lane)” with Ash Lemonade, Sweetened with Ash Lemonade Podcast

July 2, 2021, “The Reading Life: Cassandra Lane, Jack Bedell” with Susan Larson, The Reading Life Podcast

July 10, 2021, “Episode 50: Reclaiming Our Stories – We are Bridges with Cassandra Lane” with Trina Greene Brown, Parenting for Liberation Podcast

June 17, 2021, “Cassandra Lane on Parenthood, Race, and Self-Discovery — The Writing Coach 113” with Kevin T. Johns, The Writing Coach Podcast

June 24, 2021, “Interview With an Author: Cassandra Lane” with Daryl Maxwell, Los Angeles Public Library

July 14, 2021, “Race, Trauma, and Hope – A Mother’s Healing Journey (with Cassandra Lane)” with Janet Lansbury, Unruffled Podcast

July 20, 2021, “Episode 109 – Interview with Cassandra Lane” with Chaz Brenchley, John Schmidt, and Jeannie Warner, Writers Drinking Coffee Podcast

July 20, 2021, “Reclaiming her Family’s History from Violent Erasure with We Are Bridges Author, Cassandra Lane” with Renee Reina, The Mom Room Podcast

August 3, 2021, “2 of Louisiana’s Black women authors speak on writing and creating legacies” with Jamie Mayes, Beauregard Daily News

August 31, 2021, “Cassandra Lane | The Story Behind We Are Bridges: A Memoir” with Heather Murphy, Stories in Our Roots Podcast

September 3, 2021, “Ep. 257: Cassandra Lane on How to Parent Yourself as a Writer” with Rachael Herron, How Do You Write Podcast

September 23, 2021, “Cassandra Lane chats about the importance of all our stories” with Marie Arymar, Precarious Parenting Podcast

September 26, 2021, “A Love Letter to Ancestors: Writing, Motherhood and Burt Bridges featuring Cassandra Lane, Author and Editor” with Chloe Louvouezo, Life, I Swear Podcast

October 18, 2021, “Family, History, Generational Trauma and Race – Cassandra Lane” with Judy Davis and Sandy Fowler, Mighty Parenting Podcast

November 8, 2021, “Interview with Cassandra Lane about We Are Bridges” with Harmony Birch, Rebel Girls Book Club Podcast

December 8, 2021, “Cassandra Lane on Honoring Our Ancestors” with J. Alexander Greenwood, Mysterious Goings On Podcast

December 13, 2021, “Cassandra Lane, We Are Bridges: A Memoir (Feminist Press, 2021),” with Ari Barbalat, New Books Network with Scholars of African American Studies Podcast

March 1, 2022, “EXPERT ROUND-UP: What are some of the Biggest Challenges you face as an Author?” Nonfiction Authors Association

April 7, 2021, “The Positive Side of the Pandemic: Lessons Learned in Lockdown,” Kars 4 Kids

April 19, 2021, “To Prepare for Motherhood, I Looked to the Past,” Rewire News Group

April 20, 2021, “We Are Bridges: Featured Nonfiction from Cassandra Lane,” The Millions

April 20, 2021, “13 new books to get on Independent Bookstore Day,” Literary Hub

April 22, 2021, “Promo Post: We Are Bridges: A Memoir by Cassandra Lane,” The Consummate Reader

April 23, 2021, “The Weight of Memory: On Motherhood and the Ghosts of Racial Violence,” Literary Hub

June 17, 2021, “We Are Bridges by Cassandra Lane,” Popsugar

June 17, 2021, “Cassandra Lane’s Playlist for Her Memoir We Are Bridges,” Largehearted Boy

June 23, 2021, “Fame and fortune might not follow, but first-time authors find satisfaction in being published,” The Orange County Register

July 8, 2021, “Author writes moving tale of American family history,” LA Wave Newspaper

September 21, 2021, “Well-Read Black Girl Festival Picks,” Libro.fm