Tom Lutz in conversation with Steph Cha

We’re proud to promote Born Slippy, a fantastic literary thriller by Professor Tom Lutz (1/14/2020, Repeater Books) that’s getting plenty of well-deserved attention. This book publicity case study details the work Coriolis Company performed for this book.

• About the Book
• Galley Outreach
• Author Interviews
• Book Launch Event
• Blog Features and Book Tour
• Other Features
• Book Review Outreach
• Social Media Marketing

Here is a short description of the book:

Frank Baltimore is a bit of a loser, struggling by as a carpenter and handyman in rural New England when he gets his big break, building a mansion in the executive suburbs of Hartford. One of his workers is a charismatic eighteen-year-old kid from Liverpool, Dmitry, spending his summer before university in the US. Dmitry is a charming sociopath, who develops a fascination with his autodidactic philosopher boss, perhaps thinking that, if he could figure out what made Frank tick, he could be less of a pig. Dmitry heads to Asia and makes a neo-imperialist fortune as an investment banker, leaving a trail of corpses in his wake. When Dmitry’s office building in Taipei explodes in an enormous fireball, Frank heads to Asia, meets Dmitry’s wife, and things go from bad to worse. A literary thriller about misogyny, unembarrassed rapacity, and unrestrained capitalism, Born Slippy will appeal to fans of Elmore Leonard, Patricia Highsmith, and Edward St. Aubyn.

Born Slippy is available as an ebook and paperback on Amazon, Barnes and Noble stores, as well as local indie bookstores.

We’ve been sending out galleys to all outlets and reviewers for Born Slippy. If you’d like to receive one, please reach out to us.

We’re proud to promote Born Slippy, a fantastic literary thriller by Professor Tom Lutz (1/14/2020, Repeater Books) that’s getting plenty of well-deserved attention. This book publicity case study details the work Coriolis Company performed for this book.

• About the Book
• Galley Outreach
• Author Interviews
• Book Launch Event
• Blog Features and Book Tour
• Other Features
• Book Review Outreach
• Social Media Marketing

The Los Angeles book launch was held at Skylight Books.

We created pre-launch marketing materials for Professor Tom Lutz, like the flyer above, so he could share the event with his network, friends, and followers.

We also pitched the event to media for calendar inclusions. The result of that was that the LA Times, Angeleno Magazine, and more featured the book launch as a recommended event.

On the day of the launch, we took photos, recorded video, and rejoiced in Professor Lutz’s success.

The venue was packed as Professor Lutz read from Born Slippy, and mesmerized the audience.

The reading was followed by a talk with fellow crime author Steph Cha. After that, the audience asked questions of the author about Dmitry, Frank, and his other characters, the writing process, his travels, and more.

If you would like to hear a recording of the event, you can do so on Skylight’s Podcast here.

If you missed the event, there are many more on the calendar.

And if you can’t make it to an event but would like to read Born Slippy, you can pick it up everywhere books are sold. The novel mixes adventure is earning praise for mixing romance, mystery, thriller, and a dose of cynical humor to perfect effect. The globetrotting adventures of charming sociopath Dmitry and his mentor and frenemy Frank are guaranteed to keep you entertained.

Read  Born Slippy to find out why James Ellroy said: “You’ve got to dig this book!”

Other author events with Professor Tom Lutz:

January 23, 2020 at 7:30 PM – Green Apple Books, San Francisco, CA
February 10, 2020 at 12:30 PM – University of California, Riverside, CA
February 18, 2020 at 7 PM- Book People, Austin, TX
February 19, 2020 at 7 PM – Rice University, Houston, TX
February 19, 2020 at 7:30 PM – Barnes & Noble Vanderbilt Square, Houston, TX
March 5, 2020, Time 7 PM – Chevalier’s Books, Los Angeles, CA

For more news and updates regarding Professor Lutz’s upcoming events, you can follow him on Twitter (@TomLutz22) and Instagram (@tmlutz22), or keep an eye on his website tomlutzwriter.com where events are regularly posted.