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Clarkisha Kent — Fat Off, Fat On Book Publicity Case Study

By May 23, 2023August 28th, 2024Case Study, Coriolis Clients, Publishers

4-Month Campaign

This book publicity case study outlines the work Coriolis Company performed for Clarkisha Kent’s Fat Off, Fat On: A Big Bitch Manifesto, published by the Feminist Press on March 7, 2023. Fat Off, Fat On is a disarming and candid memoir that unpacks the kind of compounded problems you face when you’re a fat, Black, queer woman in a society obsessed with heteronormativity.

Interviews

Estimated total reach: 13,203,227

January 30, 2023, “Clarkisha Kent: Bad Bitch Manifesto!” with Auntie Vice, Fat Chicks on Top

January 31, 2023, “193. I’m Fat, Bisexual, and Disabled” with Eboné Almon, The Professional Homegirl Podcast

February 16, 2023, “E299: Outsmarting Fat Phobia and Colorism with Clarkisha Kent” with Omobola Stephen, Life Well Lived

February 23, 2023, “Special Guest Episode: Fat Off, Fat On: A Big Bitch Manifesto by Clarkisha Kent” with Michaela Leitz, The Plus Size Experience

March 7, 2023, “Healing Through Humor and Cultivating Media Literacy with Clarkisha Kent” with Lestraundra Alfred, Balanced Black Girl

March 7, 2023, “‘Fat Off, Fat On’ Author Clarkisha Kent on Why Her Younger Self Would Be Scandalized” by Samantha Puc, The Mary Sue

March 7, 2023, “Clarkisha Kent’s Debut Is a Powerful Memoir About Trauma, Fatphobia, and Freedom” by Sarah Neilson, them

March 7, 2023, “Culture Critic and Discovering your Own Viewpoint – Clarkisha Kent” with KT Maschler, Quest for New Inspiration Podcast

March 9, 2023, “Fat On, Fat Off (ft. Clarkisha Kent)” with Ash Lemonade, Sweetened

March 14, 2023, “This Is Not About Your Body | Colorism, Media, and The Kent Test with Clarkisha Kent” with Jessi Kneeland, This Is (Not) About Your Body

March 16, 2023, “Real Talk on Being Unseen,” The “It” Cast: Real Talk On Sex with Nika Cherrelle

March 17, 2023, “‘Fat Off, Fat On’: How Clarkisha Kent found grace in the face of anti-Blackness and fatphobia” by Daric L. Cottingham, Reckon

March 22, 2023, “Clarkisha Kent Takes Aim at Racialized Fatphobia” with Naomi Elias, The Cut

March 27, 2023, “Episode 173: Geek Interview with Clarkisha Kent: Chatting All Things Fat Off, Fat On” with Amanda Sloan and Monika Rabensteiner, Geek Herring

April 2, 2023, “Clarkisha Kent: Fat Off, Fat On. A Big Bitch Manifesto” with Anna Thomas, RNZ Sunday Morning

April 10, 2023, “Clarkisha Kent,” The Chenese Lewis Show

May 4, 2023, “Navigating Intersectionality & Fatphobia with Clarkisha Kent” with Talia Cass, Bisexual Behavior

June 9, 2023, “Embracing Body Positivity, Queerness, and Disability: A Conversation with Author Clarkisha Kent” with Kandidly Kristin, The Kandid Shop

July 1, 2023, “044 Talking fatphobia, intersectionality, and representation with Clarkisha Kent” with Rorri Geller-Mohamed, DEI-LABB

July 11, 2023, “Some Extra Fat Joy: 10 Qs with Clarkisha Kent,” Fat Joy with Sophia Apostol

August 15, 2023, “Interview with Clarkisha Kent” by Michele Kirichanskaya, Geeks Out

Op-Eds and Features

Estimated total reach: 13,517,300

January 5, 2023, “Our Most Anticipated Books of 2023—So Far” by Alyssa Shotwell, The Mary Sue

January 5, 2023, “Paperback To The Future: Must-Read Paperbacks To Kick Off 2023” by Liberty Hardy, BookRiot

March 1, 2023, “Books Coming Out in March,” Hasty Book List

March 2, 2023, “March 2023 Reads for the Rest of Us” by Karla J. Strand, Ms. Magazine

March 17, 2023, “Fat Off, Fat On: A Big Bitch Manifesto” by Kara Babcock, Kara Reviews

April 7, 2023, “Clarkisha Kent discusses her compelling new memoir, ‘Fat Off, Fat On: A Big Bitch Manifesto’” by Morgan McHose, USC Annenberg Media

May 19, 2023, “Bi, Black, Fat, Disabled: Clarkisha Kent Is All That and More” Advocate

June 1, 2023, Books: 731 by E.B. Boatner, Lavender Magazine

Reviews

Estimated total reach: 1,101,600

“A frank, fierce, and funny memoir and social critique.”―Kirkus Reviews

“Kent’s voice is a refreshing entry into the literary scene: one that mixes humor and familiarity with poignant and touching intimacy, leaving you wanting that coffee date to never end.”―Sarah Evans, Hippocampus Magazine

“We need more memoirs like this, especially from Black women—not as educational aids for white women, mind you, but as the antithesis to that. This is a book designed to be seen and in turn make others feel seen.”―Kara Bobcock, Kara Reviews

Events

April 21, 2023, Author Chat: Clarkisha Kent and Jessica Wilson hosted by The Salt Eaters Bookshop, Inglewood, CA

April 23, 2023, Arts & Culture: Telling My Own Story panelist, LA Times Festival of Books, University of Southern California, CA

Book Publicity Assets

Coriolis also provided 369 visual book marketing assets to be used in marketing the book, on Clarkisha Kent’s website and on her social media. These consisted of 321 graphics and 48 video assets.

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