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Brittney Cooper, Chanel Craft Tanner and Susana Morris — Feminist AF Book Publicity Case Study

By March 5, 2022May 2nd, 2023Case Study, Coriolis Clients, Publishers

Feminist AF by Brittney Cooper, Chanel Craft Tanner and Susana Morris

This book publicity case study outlines the work Coriolis Company performed for Brittney Cooper, Chanel Craft Tanner, and Susana Morris on their book Feminist AF: A Guide to Crushing Girlhood, published by Norton Young Readers on October 5, 2021. Feminist AF is Young Adult Nonfiction for teen girls of color.

Nanda was incredible to work with. She saw our project in ways that spoke to our experiences as Black women and to the communities we wanted to reach. She was so committed and dedicated to our project and truly believed in what we were doing and what our book was capable of. She was creative in her approach to marketing our book and the outlets we spoke to became the people who became the ground soldiers pushing and selling our book. I would absolutely work with her again. We left our book tour feeling full.

Chanel Craft TannerDirector of the Center for Women at Emory University and Founding Member of the Crunk Feminist Collective

Events

October 5, 2021, “Feminist AF Book Launch,” Zoom Webinar hosted by Bluestockings Cooperative

October 6, 2021, “The Crunk Feminists Are Crushing Girlhood in Crown Heights,” hosted by Cafe Con Libros and Daughter, Brooklyn, NY

October 7, 2021, “Feminist AF: A Guide to Crushing Girlhood,” hosted by Rutgers University Bookstore, New Brunswick, NJ

October 8, 2021, “Feminist AF,” hosted by Semicolon Bookstore, Chicago, IL

October 10, 2021, “BLB LIVE event: Feminist AF,” hosted by Brain Lair Books, South Bend, IN

October 13, 2021, “Feminist AF: A Guide to Crushing GirlHood – Block Party and Book Talk,” hosted by Emory University, Atlanta, GA

October 13, 2021, “Feminist AF: A Guide to Crushing Girlhood— A Conversation with the Crunk Feminist Collective,” Crowdcast Live hosted by Charis Books & More

October 14, 2021, “Brittney Cooper, Susana Morris, and Chanel Craft Tanner,” Zoom Live hosted by Greenlight Bookstore

October 15, 2021, “A Conversation with Brittney Cooper, Chanel Craft Tanner, and Susana Morris,” hosted by Moreno Valley College, Moreno Valley, CA

October 15, 2021, “A Conversation with Brittney Cooper, Chanel Craft Tanner, and Susana Morris” hosted by Cellar Door Books at The Center for Social Justice and Civil Liberties, Riverside, CA

October 16, 2021, “Feminist AF Book Event,” hosted by The Metaphor Club, Los Angeles, CA

October 17, 2021, “Feminist AF Book Event,” hosted by Bel Canto Books, Long Beach, CA

October 18, 2021, “Brittney Cooper, Chanel Craft Tanner & Susana Morris | Feminist AF,” Crowdcast Live hosted by Gallery Bookshop

October 19, 2021, “FEMINIST AF Featuring Brittney Cooper, Susana Morris, and Chanel Craft Tanner,” Youtube Live hosted by Book Passage

October 27, 2021, “Brittney Cooper, Chanel Craft Tanner, and Susana Morris for FEMINIST AF,” Crowdcast Live hosted by Loyalty Bookstore

November 18, 2021, “Feminist AF Virtual Event with SMART Girls” Zoom Live hosted by Boys and Girls Clubs Jelleff Branch, SMART Girls, and the Department of Parks and Recreation

December 13, 2021, “How Feminism Can Teach Our Daughters Self-Love,” Instagram live hosted by mater mea

December 13, 2021, “Feminist AF Virtual Event with SMART Girls,” Zoom Live hosted by Boys and Girls Clubs Jelleff Branch, SMART Girls, and the Department of Parks and Recreation

Reviews

October 5, 2021, “Feminist AF: A Guide to Crushing Girlhood,” Kirkus Reviews

October 15, 2021, “Feminist AF: A Guide to Crushing Girlhood,” Booklist

October 21, 2021, “Review: ‘Feminist AF: A Guide to Crushing Girlhood’,” The Representation Project

November 28, 2021, “Feminist AF Review,” Jen’s Reading Corner

December 3, 2021, “Crunk Feminist Collective’s Feminist AF: Essential Reading for Young (and Not-So-Young!) Feminists,” Ms. Magazine

January 21, 2022, “A GREAT Feminist Book For Teens,” Lies about Parenting

January 25, 2022, “Book Review: A Guide To Crushing Girlhood: Feminist AF,” Girl Museum

Interviews

September 23, 2021, “Gettin’ Feminist AF” with Jade and Keia, Gettin Grown

September 25, 2021, “Episode 59: Crunk Feminism (ft. Susana and Chanel)” with Ash Lemonade, Sweetened

September 25, 2021, “Feminist AF – How you can connect with girls starting their feminist journey” with Suzi Shattuck and Marie Hale, Clutching Our Pearls

September 28, 2021, “Episode 16: Feminist AF and the role of aunties raising the next generation of feminists” with Veronica Arreola, The Feminist Agenda

September 28, 2021, “Feminist AF: A Guide to Crushing Girlhood” with Bri and Chelsi, Grown Women

October 22, 2021, “Fandom, feminists, and fortune-telling” with Greta Johnsen, Nerdette

October 23, 2021, “Poptarts Episode 119: Feminist AF Author Brittney Cooper” with Emily Rems and Callie Watts, Poptarts

October 25, 2021, “Brittney C. Cooper, Susana M. Morris & Chanel Craft Tanner of Crunk Feminist Collective” with Jamie Broadnax, Black Girl Nerds

November 1, 2021, “‘Feminist AF’ author on hip-hop and feminism today: ‘We’re not playing nice anymore’” by Kylie Cheung, Salon

November 4, 2021, “Episode 24: The Queens of Crunk…Feminism” with Melanye Price, I SEE U

November 18, 2021, “Feminist AF: Feminism & Black Community with Chanel Craft Tanner” with Yolanda Williams, Parenting Decolonized

November 23, 2021, “Taking Our Power Back from Oppressive Systems with the Crunk Feminist Collective” with Lestraunda Alfred, Balanced Black Girl

January 26, 2022, “How to Raise the Next Generation of Feminists” with Katie Breen, The Femtastic Podcast

March 17, 2022, “035 Centering Feminism with the Authors of Feminist AF” with Rorri Geller-Mohamed, Racially Responsible

Op-Eds, Excerpts, and Features

October 1, 2021, “October 2021 Reads for the Rest of Us,” Ms. Magazine

November 8, 2021, “Being Seen, Cared for and Empowered AF by Feminist AF,” Scarleteen

November 9, 2021, “15 YA Novels To Pass On To The Teen In Your Life,” Essence

November 19, 2021, “Holiday Gift Guide,” Brown Paper Press

December 10, 2021, “‘Feminist AF’ Is the Perfect Book for the Black Girls in Your Life,” mater mea

Book Publicity Assets

Coriolis also provided 583 visual book marketing assets to be used in marketing the book, on Brittney Cooper, Chanel Craft Tanner, and Susana Morris’ websites and on their social media. These consisted of 494 graphics and 89 video assets.

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