Coriolis Case Study: Susan Kaiser Greenland

In this case study you will see how we helped author, mindfulness expert, Inner Kids co-founder, and Coriolis client Dr. Susan Kaiser Greenland with social media management (among other services). You can see the full list of our offerings on our Services page.

Dr. Kaiser Greenland turned to us because she wanted her personal social media accounts, as well as her brand Inner Kids’ accounts to be more active in terms of posting frequency.

We don’t believe in one-size-fits-all method so, as always, we started by analyzing Dr. Susan Kaiser Greenland’s social media presence.

She had 7 accounts:

• personal Facebook
• personal Twitter
• personal Instagram
• professional LinkedIn
• business Facebook
• business Twitter
• and business Instagram.

Next, we consulted Dr. Kaiser Greenland about her goals. She wanted to promote her books:

Dr. Kaiser Greenland wanted her personal social media accounts, as well as Inner Kids’, to be more active in terms of posting frequency.

After some deliberation, we created a content calendar, which outlined how often each type of post should be scheduled for each of Dr. Kaiser Greenland’s seven accounts.

We ran a number of reports to determine:

• Current reach
• Current posting frequency
• Ideal posting times
• and more

Based on these, we created a social media strategy for Dr. Kaiser Greenland.

We worked in 15-day batches and scheduled 100-150 posts for each batch. We used Hootsuite for this, to allow Dr. Kaiser Greenland to easily track what posts were created, drafted for review, and ready for her approval. We made changes to posts as necessary, to match her established tone.

After each 15-day period, we sent a detailed social media analytics report to Dr. Kaiser Greenland about the number and times of her posts, her current follower count, and engagement.