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Decoteau J. Irby — Stuck Improving Book Publicity Case Study

By July 3, 2022October 27th, 2023Case Study, Coriolis Clients, Publishers

Stuck Improving by Decoteau J. Irby

This book publicity case study outlines the work Coriolis Company performed for Professor Decoteau J. Irby, Stuck Improving Racial Equity and School Leadership, published by Harvard Education Press on September 14, 2021. Stuck Improving is an incisive case study of changemaking in action that analyzes the complex process of racial equity reform within K–12 schools.

Events

January 31, 2022, BLM at School Week of Action, Keynote Speaker, Dr. Decoteau J. Irby

March 8, 2022, Lunch and Learn – Spring 2022 – Stuck Improving: Racial Equity and School Leadership, University of Pennsylvania

May 12, 2022, Book Signing + Q&A Event hosted by The University Bookstore, Madison, WI

May 19, 2022, Book Event hosted by  A Room of One’s Own Bookstore, Madison, WI

June 9, 2022, Book Event hosted by The Book Cellar, Chicago, IL

July 31, 2022, Book Event hosted by Boswell Book Company, Milwaukee, WI

November 15, 2022, Art + Academe, part of the Diversity Forum hosted by the Division of Diversity, Equity & Educational Achievement, University of Madison-Wisconsin, Madison, WI

Interviews

Estimated total reach: 426,034

December 13, 2021, “Stuck Improving – Pursuing Racial Equity in a Suburban School” on Trending in Education with Mike Palmer

January 20, 2022, “Diversity, Equity and Inclusion in Education” on Uplifting Impact with Justin Ponder

February 21, 2022, “UIC educational policy scholar searches for social, racial justice” on UIC Today

March 27, 2022, “Why Are We Still STUCK Trying To Improve Racial Equity In Schools?” on BackTalk Podcast by Successful Black Parenting magazine with J.R. Celeste

May 2, 2022, “Call Me MISTER graduates hope to inspire, mentor,” UIC Today

May 31, 2022, “S7:E2 | Breaking Bad in School” on Black Family Table Talk with Tony and Toni

June 24, 2022, “‘Grace’ – Decoteau Irby” on What’s the value? with Terry McMullen

July 4, 2022, “Creating equitable schools with Dr. Decoteau J. Irby” on Project Parenthood with Dr. Nanika Coor

July 22, 2022, “EP. 110 | Racial equity in schools -does it really exist?” with JJ Green, Colors: A Dialogue on Race in America

July 28, 2022, “272: Learning through connection and community with Decoteau Irby” with Mark Taylor on Education on Fire

August 16, 2022, “Stuck Improving: Racial Equity and School Leadership. Talking with author Dr. Decoteau Irby” with Jim Herlihy, The San Francisco Experience

September 5, 2022, “Decoteau Irby, ‘Stuck Improving: Racial Equity and School Leadership’ (Harvard Education Press, 2021)” with Ari Barbalat, New Books in African American Studies (Also aired on New Books in Public Policy and New Books in Sociology and New Books in Education)

September 9, 2022, “Episode 53: Conscious Parenting Techniques That WORK with Decoteau Irby,” Parenting Decolonized

October 3, 2022, “Racial Awareness And Justice In Suburban Schools” with Umar Kankiya, Dope Black Dads

October 8, 2022, “Decoteau J. Irby, PhD; Author, Activist, Prof (U. of Illinois), Musician, Consultant, ‘Stuck Improving” with Calvin Schwartz, Conversations with Calvin; We the SpecIEs

October 15, 2022, “Let’s Talk Racial Equity in Schools with Dr. Decoteau Irby, author of ‘Stuck Improving’” with Glenda Augustine and Lisa Wilson Edwards, 2 Black Moms & A Mic

October 24, 2022, “LE 267: A Conversation on Racial Equity and School Leadership with Dr. Decoteau Irby” with Sheldon L. Eakins, Leading Equity

October 26, 2022, “Professor Dr. Decoteau J. Irby On The 5 Things Parents Can Do To Help Their Children Thrive and Excel In School” by James Frankel, Authority Magazine

December 28, 2022, “Stuck Improving: Racial Equity and School Leadership” with Daniel Bauer, The Better Leaders Better Schools Podcast

February 1, 2023, “Magical Black Tears Experience: Interactive exhibition for kids opens at MATC” by Gabriella Garza, WISN 12 News

Op-Eds, Features and Reviews

Estimated total reach: 1,656,800

Book Publicity Assets

Coriolis also provided 278 visual book marketing assets to be used in marketing the book, on Decoteau J. Irby’s website and on his social media. These consisted of 182 graphics and 96 video assets.

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