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Greta Uehling — Everyday War Book Publicity Case Study

By June 12, 2023August 28th, 2024Case Study, Coriolis Clients, Publishers

5-Month Campaign

This book publicity case study outlines the work Coriolis Company performed for Professor Greta Uehling’s book, Everyday War: The Conflict over Donbas, Ukraine, published by Cornell University Press on February 15, 2023. Everyday War provides an accessible lens through which to understand what noncombatant civilians go through in a country at war.

Nanda and her team are simply amazing. They anticipate what your book needs before you can, providing your book with a critical advantage.

Greta UehlingProfessor of International and Comparative Studies at the University of Michigan

Interviews

Estimated total reach: 326,672,978

December 21, 2022, “116. ANALYSIS: Greta Uehling on ’Everyday War’ in Ukraine – how Russia’s war in Ukraine has impacted civilian lives since 2014” with Jessica Genauer, War in Ukraine: Update from Kyiv

January 3, 2022, “TOP STORIES: South Sudan, Again on the Brink of War; ALSO, ‘Everyday War’ in Ukraine,” GLOBAL with JJ Green

February 6, 2023, “Everyday War | Greta Uehling” with Reema Saleh and Olga Bednarck, Root of Conflict

February 23, 2023, “Special Episode: Everyday War with Author Dr. Greta Uehling” with Jeremy Strozer, Threads of The War

March 2, 2023, “Greta Lynn Uehling, ‘Everyday War: The Conflict Over Donbas, Ukraine‘” with Ari Barbalat, New Books Network

March 5, 2023, “Everyday War with Greta Uehling” with Dr. Karen M. Bryson, The Curious Professor

March 12, 2023, “Negotiating Relationships in Collective Memories of War and Narratives with Greta Uehling” with Leopoldino Jeronimo, Thinking Through with LJ

April 1, 2023, “GRETA UEHLING; Author, (UKRAINE) ‘Everyday War; The Conflict Over Donbas, Ukraine’; UMichigan, Ph.D” with Calvin Schwartz, Conversations with Calvin; We the SpecIEs

April 29, 2023, “Interview with Author Greta Uehling,” Author Anthony Avina’s Blog

May 2, 2023, “Everyday War with Greta Uehling” with Damian Andrews, SHAIR.care Podcast

May 8, 2023, “The Douglas Coleman Show VE with Greta Uehling,” The Douglas Coleman Show

May 9, 2023, “How to Learn Resilience from Civilians in a Country at War, with Dr. Greta Uehling,” with Kristin & Mary Fran, Brilliantly Resilient

May 10, 2023, “Everyday War: talking with author Greta Uehling,” with Jim Herlihy, The San Francisco Experience

May 12, 2023, “Q&A with Greta Uehling,” Deborah Kalb

May 30, 2023, “Interview with Cultural Anthropologist Greta Uehling on Her Book Everyday War,” Holly Schindler – Writing & Publishing

June 4, 2023, “Dr Greta Uehling – Understanding the Donbas: Identity, People, and its role in the Russia-Ukraine War” with Maz Maslic, The Voices of War

June 4, 2023, “Everyday War in Ukraine: Unveiling the Human Side of War with Greta Uehling,” UATV

July 6, 2023, “103 – Everday War (feat. Dr. Greta Uehling)” with Cass and Natalie, Shared History

July 31, 2023, “How War Shapes Our Humanity ~ Greta Uehling” with Ilari Mäkelä, On Humans

October 16, 2023, “FLASHPOINT UKRAINE: Lasting Impacts as Civilians Continue to Bear the Brunt of War,” VOA News

November 29, 2023, “Everyday War: How Small Intimate Moments Shape Wartime Realities in Ukraine with Greta Uehling,” This Anthro Life with Adam Gamwell

February 1, 2024, “Everyday War: Greta Uehling on Conflict, Displacement, and Resilience” with Lucia Matuonto, The Relatable Voice Podcast

Events

January 19, 2023, Everyday Ethics of Care in Landscapes of Violence, The Pearson Institute, The University of Chicago, Chicago, IL

February 15, 2023, Greta Lynn Uehling: Everyday War: The Conflict Over Donbas, Ukraine hosted by Literati Bookstore, Ann Arbor, MI

February 22, 2023, Everyday War: The Conflict Over Donbas, Ukraine Book Event with Greta Lynn Uehling hosted by Schuler Books, Ann Arbor, MI

March 12, 2023, Author Talk with Greta Uehling hosted by Ypsilanti District Library, Ypsilanti, MI

April 19, 2023, Everyday War and Ethics of Care in Ukraine hosted by Ukrainian Research Institute, Harvard University, Boston, MA

April 23, 2023, Author Event | Greta Uehling: Everyday War: The Conflict Over Donbas, Ukraine hosted by Ann Arbor District Library, Ann Arbor, MI

Reviews

Estimated total reach: 85,346

“This book is a timely addition to the ongoing discussion around the Ukraine-Russian war and a welcomed anthropological perspective that counterbalances traditional geopolitical analyses of conflicts.” — Patrick Clairzier, The Journal of International Relations, Peace Studies, and Development

“The eloquent title – ‘Everyday War’ – shocks the ‘banality of evil’ in the spirit of Hannah Arendt and at the same time helps to look into the inner world of people for whom the presence of war, however paradoxically, has become commonplace.” — Anna Taranenko, Krytyka

“Uehling’s research is phenomenal, and she covers a variety of social aspects that have been changed by ongoing destruction.” — Ashley Nestler, Peachy Keen Reviews

“Heartfelt, important, and engaging, author Greta Lynn Uehling’s ‘Everyday War’ is a must-read nonfiction book on the political and sociological effects of war, in particular the conflict nearly a decade earlier in the Donbas region.” — Author Anthony Avina

“Thoroughly researched and yet not overly scholarly, the author does a brilliant job in laying bare the impact modern war fare has had on the friendships, the relationships, the marriages of the everyday folk of Dunbas, Ukraine.” — Felicity Grace Terry, Pen and Paper

Op-Eds and Features

Estimated total reach: 733,979

Book Publicity Assets

Coriolis also provided 317 visual book marketing assets to be used in marketing the book, on Greta Uehling’s website and on her social media. These consisted of 219 graphics and 98 video assets.

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