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Juliet Hooker — Black Grief/White Grievance Book Publicity Case Study

By January 5, 2024August 28th, 2024Case Study, Coriolis Clients, Publishers

4-Month Campaign

This book publicity case study outlines the work Coriolis Company performed for Juliet Hooker’s book, Black Grief/White Grievance: The Politics of Loss published by Princeton University Press on October 3, 2023. Black Grief/White Grievance explores the unequal distribution of the capacity to accept loss in American democracy highlighting the crucial forces of Black grief and white grievance in contemporary racial politics.

Events

October 3, 2023, Book Launch: Black Grief/White Grievance hosted by Brown Bookstore, Providence, RI

October 24, 2023, Black Grief/White Grievance Book Talk at the PPL hosted by The Providence Public Library, Providence, RI

November 12, 2023, Reading: Black Grief/White Grievance by Juliet Hooker hosted by Word Up Community Bookstore, New York, NY

November 14, 2023, Black Grief/White Grievance : The Politics of Loss by Juliet Hooker hosted by Frugal Bookstore, Roxbury, MA

December 18, 2023, CBH Talk | Racial Politics and Emancipatory Alternatives: Juliet Hooker and Lawrie Balfour in Conversation hosted by Center for Brooklyn History, Brooklyn, NY

January 10, 2024, The 18th Annual WNYC And Harlem’s Apollo MLK Day Event hosted by WNYC and The Apollo, The Apollo’s Uptown Hall, Harlem, NY

February 22, 2024, Black Grief/White Grievance: The Politics of Loss with Tommie Shelby hosted by Boston Athenaeum, Boston, MA

February 28, 2024, Juliet Hooker presents “Black Grief/White Grievance” in conversation w/ Minkah Makalani hosted by Red Emma’s Bookstore, Baltimore, MD

March 25, 2024, Juliet Hooker with Megan Ming Francis: The Politics of Loss hosted by Town Hall Seattle, Seattle, WA

March 28, 2024, Discussions on Democracy: Black Grief/White Grievance: The Politics of Loss hosted by Mechanics’ Institute Library, Virtual Event

Interviews

Estimated total reach: 709,920

October 18, 2023, Black Grief/White Grievance: A Dialogue with Juliet Hooker with Xavier Bonilla, Converging Dialogues

November 1, 2023, Professor Juliet Hooker / Dr. Kevana Nixon with  Carol Riddick, Love & Life

November 3, 2023, Overcoming the politics of black grief and white grievance in America today: Juliet Hooker on why American democracy is in desperate need of an radical expansion of its political imagination with Andrew Keen, Keen On

November 13, 2023, Juliet Hooker, “Black Grief/White Grievance: The Politics of Loss” (Princeton UP, 2023) with Ari Barbalat, New Books Network

November 20, 2023, A Deep Look at Political Loss with Jenna Spinelle, Democracy Works

November 22, 2023, Race and the Politics of Loss with Kevin Hockmuth, The Interesting Times

November 24, 2023, Why Should Communities Learn To Accept Loss? | Fighting Racism with Bob Gatty, Lean to the Left

November 30, 2023, Book Chat with Rev. Smith, Juliet Hooker, and M Ann Machen, The Conversation with Al McFarlane

December 5, 2023, The Bronx Social Justice and Anti-Violence Forums, BronxNet TV

December 19, 2023, Black Grief/White Grievance: Juliet Hooker, with Mila Atmos The Future Hindsight

January 5, 2024, Book | Black Grief, White Grievance: The Politics of Loss | A conversation with the Author, Professor Juliet Hooker with Marco Ciappelli, Audio Signals

January 22, 2024, Authors’ Spotlight Featuring Dr. Karida Brown, Charly Palmer, Juliet Hooker, and Fatimah Gilliam with Erik Fleming, A Moment with Erik Fleming

January 29, 2024, Juliet Hooker: Black Grief/White Grievance with Dr. Stephanie J. Wong, Color of Success

February 26, 2024, Navigating Grief and Grievance in the Quest for Social Change with Byrene Haney, Becoming Bridge Builders

March 12, 2024, Episode 96: Juliet Hooker with Dr. Jill Wener, Conscious Anti-Racism

Review

November 23, 2023, The Political Science Shelf, Midwest Book Review

Book Publicity Assets

Coriolis also provided 337 visual book marketing assets to be used in marketing the book, on Juliet Hooker’s website and on her social media. These consisted of 257 graphics and 80 video assets.

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