3-Month Campaign
This book publicity case study outlines the work Coriolis Company performed for Professor Marsha Gordon’s book, Becoming the Ex-Wife: The Unconventional Life and Forgotten Writings of Ursula Parrott, published by the University of California Press on April 25, 2023. Becoming the Ex-Wife establishes Parrott’s rightful place in twentieth-century American culture, uncovering her neglected work and keen insights into American women’s lives during a period of immense social change.
Events
October 3, 2023, In-Store Reading, Marsha Gordon, Becoming the Ex-Wife, hosted by Chevalier’s Books, Los Angeles, CA
November 29, 2023, Author Event: Becoming the Ex-Wife with Marsha Gordon, hosted by The Boston Athenaeum, Boston, MA
November 30, 2023, Ursula Parrott: Becoming the Ex-Wife, hosted by The Harvard Club’s Author Series, Boston, MA
Interviews
May 2, 2023, “Ursula Parrott — Ex-Wife with Marsha Gordon” with Kim Askew and Amy Helmes, Lost Ladies of Lit
May 9, 2023, “Marsha Gordon,” Plump Toad Press
August 4, 2023, “Ex-Wives and Leftover Ladies with Dr. Marsha Gordon” with Dr. Karen M. Bryson, The Curious Professor
February 19, 2024, “#121 Marsha Gordon | Discovering the forgotten historical figure & hidden writings of Ursula Parrott”, The Good Girl Confessional Podcast
Reviews
“The conclusion reminds readers of the inequalities and injustices that have disproportionately affected Black workers during the ongoing pandemic.” — Booklist, a starred review
“Marsha Gordon’s new biography of the best-selling author Ursula Parrott rescues this important author’s life from obscurity. Both Gordon’s biography and the reedition of novel “Ex-Wife” have garnered a lot of well-deserved attention.” — Amy Manikowski, Bibio Blog
Book Publicity Assets
Coriolis also provided 94 visual book marketing assets to be used in marketing the book, on Marsha Gordon’s website and on her social media. These consisted of 84 graphics and 10 video assets.
*This post was last updated on October 5, 2023.
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