This book publicity case study outlines the work Coriolis Company performed for Neelu Kaur and her book, Be Your Own Cheerleader: An Asian and South Asian Woman’s Cultural, Psychological, and Spiritual Guide to Self-Promote at Work, published by the Post Hill Press on January 24, 2023. Be Your Own Cheerleader is the first book to help Asian and South Asian women self-advocate and self-promote in Corporate America.
Post Hill Press is Simon & Schuster’s conservative publishing outlet.
Post Publication 4-Month Campaign
Interviews
June 5, 2023, “Do you know how to be your own cheerleader?” with Ramona Houston, The Empowerment Zone
June 22, 2023, “Corporate Burnout ft. Neelu Kaur” with Lindsey Christian, HeartBlend Podcast
June 28, 2023, “The Douglas Coleman Show VE with Neelu Kaur,” The Douglas Coleman Show
July 11, 2023, “Be Your Own Cheerleader with Daren Jaime,” The Bronx Social Justice and Anti-Violence Forums
August 10, 2023, “Sundays with SEEMA: Neelu Kaur,” SEEMA
August 22, 2023, “Living Well with Janet: Stress, Burnout, Imposter Syndrome, and More – Wellness Tools 101 with Neelu Kaur” with Janet Wang, AsianBossGirl
August 29, 2023, “Be Your Own Cheerleader on Spotlight with Logan Crawford,” The Spotlight Network
August 30, 2023, “Neelu Kaur – Be Your Own Cheerleader and Thrive in Corporate America” with Nikhil Torsekar, Untether Your Life
September 15, 2023, “Episode 5.01: Be Your Own Cheerleader, with Neelu Kaur” with Tanushree and Anu, The Desi Condition
September 20, 2023, “Episode 125: Neelu Kaur Is Her Own Cheerleader” with Ami Thakkar Raval, Tuckered Out
September 27, 2023, “Maintaining Well-Being – Episode 24” with Beth Cougler Blom, Facilitating on Purpose
October 17, 2023, “#42 – How to Recognize and Address Burnout Symptoms & Self-Advocate for Your Well-Being | Career & Women Empowerment” with Loree Philip, Daring to Leap
November 29, 2023, “Episode 114 – Why Was I Fired So Many Times?” with Paul Dodds, Insights Into Success
December 4, 2023, “Unleashing The Power of Neuro-Linguistic Programming in Communication with Neelu Kaur” with Mark Metze, The Agile Within
December 12, 2023, “Ep. 761 – Be Your Own Cheerleader with Neelu Kaur (@NeeluKaur01)” with Dom Brightmon, Going North Podcast
December 24, 2023, “Leadership Burnout; Tips to Prevent Burnout as Leaders Interview with Neelu Kaur,” Happy and Healthy Mind with Dr. Rozina
December 24, 2023, “Navigating Leadership, Wellness, and Passion Projects with Neelu Kaur,” The Renowned Leadership Podcast with Stephen J. Morris
January 14, 2024, “Impactful Communication: Neelu Kaur Of Sattvic Living On 5 Essential Techniques for Becoming an Effective Communicator,” Authority Magazine
Events, Op-Eds and Features
June 15, 2023, Meet the Author: Neelu Kaur hosted by Mongolian Gallery
August 2023, Cover of Seema Magazine’s August 2023 Issue
August 6, 2023, I’s on the Prize, Seema Magazine
Book Publicity Assets
Coriolis also provided 21 visual book marketing assets to be used in marketing the book, on Neelu Kaur’s website and on her social media. These consisted of 11 graphics and 10 video assets.
*This post was last updated on January 22, 2024.
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