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Rob Eschmann — When the Hood Comes Off Publicity Case Study

By March 13, 2024August 27th, 2024Case Study, Coriolis Clients, Publishers

6-Month Campaign

This book publicity case study outlines the work Coriolis Company performed for Professor Rob Eschmann’s book When the Hood Comes Off: Racism and Resistance in the Digital Age, published by the University of California Press on May 2, 2023. When the Hood Comes Off  is a timely, comprehensive study that examines how racism manifests online and highlights the antiracist tactics rising to oppose it.

Events

August 20, 2023, Racism & Resistance in the Digital Age with David Love hosted by Making Worlds Cooperative Bookstore, Philadelphia, PA

October 11, 2023, WHEN THE HOOD COMES OFF by Rob Eschmann, with Georgia Flowers-Lee hosted by North Figueroa Bookshop, Los Angeles, CA

December 15, 2023, Authors in the Afternoon: Rob Eschmann and Jelani Cobb Discuss “When the Hood Comes Off” hosted by Center for Brooklyn History, Brooklyn, NY
Coverage

January 11, 2024, Robb Eschmann presents “When the Hood Comes Off” in conversation with Marcus Board Jr., hosted by Red Emma’s, Baltimore, MD

Interviews

June 9, 2023, Racism and Resistance in the Digital Age with Dr. Robert Eschmann with Lee Schneider, The FutureX Podcast

July 17, 2023, Confronting Racism in the Digital Age: A Conversation with Dr. Rob Eschmann with Carl Jerard, Bklyn Dre, and JRob, Only One Mic Podcast

July 18, 2023, Technology & Racism w/ Dr. Rob Eschmann with Frank Huerta, Friendship News Hour

July 21, 2023, When the Hood Comes Off: Racism and Resistance in the Digital Age with JJ Green, Colors: A Dialogue on Race in America

July 29, 2023, Rob Eschmann, When the Hood Comes Off: Racism and Resistance in the Digital Age (University of California Press 2023) with Ari Barbalat, New Books Network

July 30, 2023, We Are Voters and When The Hood Comes Off Featuring Kim Moffat and Rob Eschmann, A Moment with Erik Fleming

July 31, 2023, How to resist racism in the digital age? with Inna Logunova, Being Modern, Being Human

August 11, 2023, “’Speak Out Against Racism’ with Dr. Rob Eschmann” with Chris Martin, Getting Work to Work

August 16, 2023, When The Hood Comes Off With Rob Eschmann with Marina Franklin, Friends Like Us

August 16, 2023, Beyond the Screen: Uncovering the Silent Racism of the Digital World with J. Murray, H.A.P.I Hood the Podcast

August 21, 2023, DBD ft Rob Eschmann – Online Racism, Dope Black Dads

August 22, 2023, Episode 82: Dr. Rob Eschmann with Dr. Jill Wener, Conscious Anti-Racism

August 22, 2023, Microaggressions: Racism’s Subtle Sting in Modern Times with Dr. Rob Eschmann, Digital Voices with Beau Tiffany

August 23, 2023, On air interview on KFAI’s The Conversation with Al McFarlane

September 7, 2023, How Are Young People Combating Online Racism? With Dr Rob Eschmann with Tinokuda Bvunzawabaya, Black & Raww

September 13, 2023, Rob Eschmann – WHEN THE HOOD COMES OFF: Uncovering Racism In The Digital Age with Joan Nwosu, Irise Conversations With Joan

September 16, 2023, Racism and Resistance in the Digital Age with Dr. Hettie V. Williams, Black in Boston and Beyond

October 9, 2023, Racism and Resistance in the Digital Age with Kevin Hockmuth, The Interesting Times podcast

October 15, 2023, How the Internet Changed the Fight Against Racism with Brooklyn J-Flowers, We the (Black) People

October 30, 2023, Digital Experience & Real-World Change: Unpacking Racism in the Tech Era with Prof. Rob Eschmann with Christopher Lind, Learning Tech Talks: Exploring the Possibilities Through Unbiased Conversations and Insights

November 5, 2023, The Douglas Coleman Show VE with Rob Eschmann

November 7, 2023, Keyboard Gangsterism w / Rob Eschmann with Darius Hicks, While Black

December 4, 2023, Interview with Jamie Fenderson and Milo Denison, The 80s and 90s Podcast

December 15, 2023, Racism and Resistance in the Digital Age with Dr. Rob Eschmann, The Curious Professor with Dr. Karen Bryson

December 15, 2023, #76 Understanding the Evolving Nature of Racism in the Digital Age – Dr. Rob Eschmann with Dr. Francesca Fajinmi, Reimagining Black Relations

February 13, 2024, Rob Eschmann, When the Hood Comes Off: Racism and Resistance in the Digital Age with Lissa Jones-Lofgren and Edie French, Black Market Reads

February 25, 2024, Race, Racism, and Resistance on Social Media, with Dr. Rob Eschmann, Social Media and Politics with Michael Bossetta

February 27, 2024, When The Hood Comes Off: A Kandid Chat on Racism & Resistance in The Digital Age, The Kandid Shop

Op-Eds and Features

June 12, 2023, The Global Rise of the Far Right: Four Books on Recent Trends by Dilara Ozer, Politics Today

July 12, 2023, Social Media and Digital Resistance by Karen Sternheimer, Everyday Sociology

Book Publicity Assets

Coriolis also provided 361 visual book marketing assets to be used in marketing the book, on Rob Eschmann’s website and on his social media. These consisted of 246 graphics and 115 video assets.

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