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Tom Lutz — Born Slippy Book Publicity Case Study

Born Slippy by Tom Lutz

This book publicity case study outlines the work Coriolis Company performed for Professor Tom Lutz’s new novel, Born Slippy, published by Repeater Books/ Penguin Random House on January 14, 2020. We worked in sync with Professor Lutz’s in-house publicist Jonathan Maunder and Professor Lutz himself to secure maximum coverage for the novel.

Nanda Dyssou and Coriolis went above and beyond. A wonderful experience.

Tom LutzProfessor of Creative Writing at the University of California, Riverside, and Publisher and Founding Editor of the Los Angeles Review of Books (LARB)

Events

January 14, 2020, In conversation with Tobias Carroll of Vol. 1 Brooklyn, Book Reading hosted by The Strand, New York, NY

January 16, 2020, Steph Cha and Tom Lutz Talk Noir in the 21st Century, Book Launch hosted by Skylight Books, Los Angeles, CA

January 23, 2020, Tom Lutz discusses Born Slippy with Aimee Phan, Book Reading hosted by Green Apple Books, San Francisco, CA

February 10, 2020, UCR Creative Writing – 43rd Annual Writers Week Conference 2020, Book Event hosted by UC Riverside, Riverside, CA

February 18, 2020, Author Event hosted by Book People, Austin, TX

February 19, 2020, Author Event hosted by Vanderbilt Square Barnes and Noble, Houston, TX

March 1, 2020, Book Discussion hosted by Barbara and Art Culver Center for the Arts, Riverside, CA

March 5, 2020, In conversation with Steve Erickson, author of Shadowbahn, hosted by Chevalier’s Books, Los Angeles, CA

July 6, 2020, LA Review of Books Publishing Workshop, Zoom Live hosted by Los Angeles Review of Books

July 23, 2020, “Short Takes” Fiction Readings, Zoom Live hosted by The Community of Writers Fiction Workshop in the Virtual Valley

August 13, 2020, Skylit: Dispatches from the Vanguard with Patrick Howell, Tori Reid, Tom Lutz, and Mobolaji Olambiwonnu, Book Launch hosted by Skylight Books, Los Angeles, CA

Interviews

Print Interviews

January 14, 2020, “Steph Cha and Tom Lutz Talk Noir in The 21st Century” with Steph Cha and Professor Tom Lutz for Crime Reads

January 15, 2020, “Born Slippy by Tom Lutz / #Interview @tomlutz22” with Els Ebraert for B for Book Reviews

January 15, 2020, “A Version of Me If I Had Taken a Different Path” with Amy Brady for Chicago Book Review

January 15, 2020, “After Hours Capitalism: On Tom Lutz’s ‘Born Slippy’” with Howard A. Rodman for Los Angeles Review of Books

January 16, 2020, “Author Meet & Greet!: Tom Lutz” with Sue Rovens for Plump Toad Press

January 17, 2020, “Ask the Author: Tom Lutz” with Maddie White for her blog

January 22, 2020, “Interview with Tom Lutz, author of Born Slippy: A Novel” with Kim Smith for Writer Groupie

January 24, 2020, “Author Interview with Tom Lutz,” Writer’s Life Magazine

January 28, 2020, “Love it or Leave it with Tom Lutz” with Amy Metz for A Blue Million Books

February 2, 2020, “Author Interview with Tom Lutz (Born Slippy),” Share Goblin

February 3, 2020, “Author Interview: Born Slippy,” Fans of Fiction

February 4, 2020, “Born Slippy (Author Interview),” Book Inform

February 17, 2020, “Interview with Tom Lutz, Author of Born Slippy” by Marilyn R. Wilson, Olio by Marilyn

March 7, 2020, “‘Sexually fluid, lazy, overprivileged suburbanites’ Tom Lutz of the LA Review of Books eviscerates America,” The Big Smoke

March 21, 2020, “Tom Lutz,” Guest Authors

April 21, 2020, “Names, Thrills, and Sociopaths: Tom Lutz on Writing Born Slippy” with Tobias Carroll, Vol. 1 Brooklyn

Audio Interviews

January 17, 2020, “Bernie v. Warren w/ Meyerson; A Report from Hong Kong w/ Wasserstrom; ‘Born Slippy‘ – Tom Lutz” with Jon Wiener, the Trump Watch Podcast

February 6, 2020, “Submitting for Book Reviews” with Dr. Judith Briles, the Author YOU – Your Guide to Book Publishing Podcast

February 7, 2020, “Interview – Tom Lutz” with David Sererom, The Culture News Podcast

February 7, 2020,  “The Lizy T Show with International Author Tom Lutz” with Lizy, The LizyT Show

February 19, 2020, “A Conversation with Tom Lutz” with Tony DuShane, Drinks with Tony

February 22, 2020, “Literary LA: Janet Fitch on Kate Braverman; and Tom Lutz’s Slippy Debut” with Kate Wolf and Medaya Ocher, the LARB Radio Hour

February 25, 2020, “Ep. 4 Tom Lutz” with Koral Dasgupta, iCafe’s Book Lounge

February 29, 2020, “Books To Read feat. Tom Lutz” with Chris Royster, IMTM Worldwide Radio

March 3, 2020, “Tom Lutz: Born Slippy” with Omar Shamout, The Creator State

March 6, 2020, “73: Tom Lutz, Professor, Writer & Founder of The Los Angeles Review of Books” with Jessica Sinsheimer and Julie Kingsley, The Manuscript Academy Podcast

March 23, 2020, “Tom Lutz on The Constantly Changing Landscape of Publishing” with Mindy McGinnis, Writer Writer Pants on Fire Podcast

March 25, 2020, “Tom Lutz on The Arts Show” with Mike Madden, The Arts Show Podcast

April 2, 2020,  “How Editor-in-Chief of the LA Review of Books Tom Lutz Writes” with Kelton Reid, The Writer Files Podcast

July 17, 2020, “Tom Lutz – ‘Born Slippy’” with Rex Weiner, I Read Your Book And…

Reviews

Trade Reviews

January 14, 2020, “Born Slippy,” Kirkus Reviews

January 15, 2020, “After Hours Capitalism: On Tom Lutz’s Born Slippy” by Howard Rodman, Los Angeles Review of Books

January 24, 2020, “Born Slippy Book Review,” Book Corner News & Reviews

February 10, 2020, “Born Slippy by Tom Lutz: A Review” by Grace Ann Marciano, Over Coffee Conversations

February 17, 2020, “Review – Born Slippy by Tom Lutz” by Marilyn R. Wilson, Olio by Marilyn

February 19, 2020, “Born Slippy” by Tom Bromley, Wiltshire Living

February 25, 2020 “Literary LA: Janet Fitch on Kate Braverman; and Tom Lutz’s Slippy Debut” by Jane Fitch, Los Angeles Review of Books

March 5, 2020, “Born Slippy: A Novel by Tom Lutz Book Review,” Gwendalyn’s Books

June 23, 2020, “A review of Born Slippy by Tom Lutz” by Nancy Spiller, Compulsive Reader

Customer Reviews

Excerpts and Features

January 6, 2020, “Vol.1 Brooklyn’s January 2020 Book Preview,” Vol. 1 Brooklyn

January 10, 2020, “From hidden histories to jungle adventures: 5 book talks for the week ahead,” Los Angeles Times

January 13, 2020, “Notable Los Angeles: 1/13–1/19,” The Rumpus

January 16, 2020, “Tom Lutz Reads from His Debut Novel Born Slippy with Steph Cha,” Discover LA

January 16, 2020, “Tom Lutz Reads ‘Born Slippy’,” Los Angeleno

January 16, 2020, “Born Slippy excerpt,” Guernica

January 17, 2020, “Taken by the Other People,” Crime Fiction Lover

January 19, 2020, “Born Slippy #BornSlippyNovel – Tom Lutz excerpt,” The Magic of Wor(l)ds

January 20, 2020, “Born Slippy,” The Fiction Addiction

January 21, 2020, “Born Slippy,” Mystery and Thriller Library

January 22, 2020, “Born Slippy by Tom Lutz: Giveaway,” Teddyrose Book Reviews Plus

January 24, 2020, “Born Slippy,” Sasquatch Books

January 25, 2020, “Born Slippy,” The E-Bookie

January 26, 2020, “Born Slippy,” Download This Book

January 27, 2020, “Born Slippy,” Perfect Book Promotion

January 29, 2020, “Born Slippy,” Readers’ Village

January 31, 2020, “Born Slippy,” Book Fight Club

February 3, 2020, “Born Slippy,” Working Mommy Journal

February 3, 2020, “Born Slippy,” Adventure Authors

February 6, 2020, “The Reading Room,” Wiltshire Living Magazine

February 8, 2020, “#BLOGTOUR | Born Slippy – Tom Lutz excerpt,” Jessica Belmont blog

February 8, 2020, “Born Slippy by Tom Lutz excerpt,” Storeybook Reviews

February 9, 2020, “Born Slippy by Tom Lutz,” Book Promotion Library

February 9, 2020, “Tom Lutz fights for L.A. publishing, this time as a novelist,” Los Angeles Times

February 13, 2020, “Born Slippy: A Novel by Tom Lutz excerpt,” A Knight’s Reads

February 17, 2020, “Born Slippy by Tom Lutz,” Fantastic Fiction

February 28, 2020, “Born Slippy by Tom Lutz excerpt,” Reader Dad

March 29, 2020, “Slip Knot,” Review 31

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