About Your "Author Platform"...
Simply put, a platform is a thing you have to stand on to get heard: it’s your stage that makes you accessible to current and potential readers, and also to agents and publishers.
It’s where you’re going to promote your books and build a lasting relationship with your readers. It includes your website, your mailing list, as well as all your social media accounts and other online locations where you communicate with anyone about your books.
Omni Casey’s website with links to his social media and a newsletter sign up form
A strong platform is also a great selling point when the time comes to pitch your next book to agents and publishers. Publishing industry professionals know that the larger your platform, the more built-in readership you have, making your book less of a risky investment for them. At Coriolis, we always evaluate our authors’ existing platform and suggest changes, as well as help them build a strong author platform from scratch, when needed.
Social Media Marketing and Optimization
Social Media Marketing (SMM) puts you out there, proactively shaping your online and offline author brand. Creating a social media presence allows you to connect with your readers in a more personal way than traditional media allows for, and gives you a great platform to promote your books.
Social Media Optimization (SMO) is the SEO of social media, or the ideal set up of your Facebook, Instagram, Twitter, YouTube, Pinterest, and other social media accounts. Optimizing your social media profiles and content allows you to establish your author brand online and promote your books to potential readers.
At Coriolis, we have the knowledge and experience to help you with social media marketing and optimization of your author brand and your book. We will be happy to create a plan of action for you.
Optimizing Your Amazon Author and Book Page
Since Amazon is the largest bookseller in the world, your presence on their platform is crucial. Your Amazon Author page is where people can learn more about you, see and buy all your books, and find your website, blog, or social media all in one place. When your author page is not set up properly (or at all), your chances of being found among the tens of thousands of writers publishing books on Amazon are slim.
Optimizing your Amazon Author page helps build your legitimacy as an author and helps your fans connect with you in more places. Also, thanks to Amazon’s ‘Follow’ feature, if your Author page is compelling, fans are more likely to follow you, and followers will be notified when you release a new book. We can help you set up your profile in a way that readers looking for authors in your genre or for authors similar to you will find you more easily. This will help build your follower base and increase your book sales.
Author Brian Finney’s Amazon profile
Optimizing your Amazon book pages by choosing the right categories, adding the right keywords, and using an engaging book description, as well as other page copy, will assure that your book will appear to the right reader. Once the reader is on your page, your copy must compel them to buy. For all of our clients, we make sure that’s the case.
