A Place at the Nayarit by Natalia Molina
This book publicity case study outlines the work Coriolis Company performed for Professor Natalia Molina’s A Place at the Nayarit: How a Mexican Restaurant Nourished a Community, published by the University of California Press on April 19, 2022. A Place at the Nayarit explores the hidden history of the Nayarit, a restaurant in Los Angeles that nourished its community of Mexican immigrants with a sense of belonging.
Accolades
Latinx Files 2022 Best Books, Los Angeles Times
2022 Porchlight Business Book Awards Longlist
2023 PROSE Award North American & US History Finalist
Armitage-Jameson Prize 2023, Coalition for Western Women’s History
David J. Weber Prize 2023, Western History Association
James Beard Award (Reference, History, and Scholarship) Finalist 2023, James Beard Foundation
Emily Toth Award (Best Single Work) Honorable Mention, Popular Culture Association
John G. Cawelti Best Book Award 2023, Popular Culture Association
USC Phi Kappa Phi Faculty Recognition Awards 2023, USC Phi Kappa Phi
Events
April 24, 2022, Latino Stories That Hit Home, panel at the Los Angeles Times Festival of Books, Los Angeles, CA
May 15, 2022, A conversation with Natalia Molina and Jesus Sanchez, hosted by Stories Book & Cafe, Echo Park, Los Angeles, CA
May 26, 2022, Book Talk in Conversation with Niels Hooper, hosted by Books Inc., Berkeley, CA
June 23, 2022, A conversation with Natalia Molina and Michael Begler, hosted by Vroman’s Bookstore, Pasadena, CA
June 26, 2022, Book Reading and Conversation with James Rojas, hosted by Boyle Heights Bar with book sales by Vroman’s Bookstore, Boyle Heights, CA
July 20, 2022, A Place at the Nayarit, hosted by the Los Angeles Breakfast Club, Los Angeles, CA
July 23, 2022, Book Talk: A Place at the Nayarit, hosted by The Autry Museum, Griffith Park, Los Angeles, CA
July 31, 2022, Free Author talk: Prof. Natalia Molina on How Restaurants Make Communities, hosted by COLLAGE: A Place for Art and Culture and LibroMobile, San Pedro, CA
August 6, 2022, Book Signing at The Book Jewel in Conversation with Natalie Dial and Harry Posner of Tomat Kitchen, hosted by The Book Jewel, Los Angeles, CA
August 20, 2022, Author Event: A Conversation with Natalia Molina and Jorge N. Leal, hosted by Tia Chucha’s Centro Cultural & Bookstore, Sylmar, CA
September 7, 2022, Author Event: A Conversation with USC Professors Natalia Molina and George Sanchez, hosted by Bel Canto Books at The Hangout, Long Beach, CA
October 6, 2022, LA Made: A Place at the Nayarit With Dr. Natalia Molina, an online event organized by the Los Angeles Public Library
October 20, 2022, California Book Club: Natalia Molina with CBC host John Freeman and special guest Alex Espinoza, Zoom event organized by Alta
November 10, 2022, Keynote Speech at the 2022 National Humanities Conference with book sales by LibroMobile, Los Angeles, CA
April 30, 2023, Natalia Molina Author Talk, Book Sale & Signing - A Place at the Nayarit: How a Mexican Restaurant Nourished a Community, hosted by First Unitarian Universalist Church of San Diego, San Diego, CA
Interviews
Estimated total reach: 2,814,208
April 28, 2022, “Mexican restaurant El Nayarit prioritized immigrants, newcomers,” KCRW
May 10, 2022, “Forget a gift for mom? May 10 offers 2nd chance as Mexico, El Salvador, Guatemala celebrate mothers,” ABC 7
June 1, 2022, “Latinas Who Share Their Grandmother’s Legacy” with Elsa Iris Reyes, The Latinx Identity Project
June 17, 2022, “Natalia Molina, A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” New Books Network
June 21, 2022, “The Home Girl From Echo Park, Natalia Molina” with Gil, The American Cholo
June 28, 2022, “Episode 157 – Scenes from a Latinx Restaurant” with Jeannie Warner, John Schmidt, and Chaz Brenchley, Writers Drinking Coffee
July 1, 2022, “Natalia Molina’s A Place at the Nayarit: How a Mexican Restaurant Nourished A Community” with Kate Wolf and Eric Newman, LARB Radio Hour
July 4, 2022, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community” with Dr. Ramona Houston, The Empowerment Zone
July 6, 2022, “NATALIA MOLINA; Professor USC American Studies & Ethnicity; Author incl ‘A Place at the Nayarit’” with Calvin Schwartz, Conversations with Calvin; We the SpecIEs
July 8, 2022, “Natalia Molina Book Recommendation” with Ruthie Gilmore, LARB
July 9, 2022, “Nourishing a community: How a family restaurant built a legacy in Echo Park” with Evan Kleiman, Good Food
July 28, 2022, “Interview With an Author: Natalia Molina” by Daryl Maxwell, LAPL Blog
August 17, 2022, “Natalia Molina: I’m not a historian but want to write historical nonfiction. what do I need to know?” with Carla King, Nonfiction Authors Association Podcast
August 24, 2022, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community with Natalia Molina” with Jessica Yañez, The Wine & Chisme Podcast
August 26, 2022, “EP. 114 | A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” with JJ Green, Colors: A Dialogue on Race in America
September 19, 2022, “Who Gets to Belong Here” with Clemencia Herrera and Cecilia del Cid, LatinXYZ
September 21, 2022, “Why You Should Read This: ‘A Place at the Nayarit’” By David L. Ulin, Alta Journal
September 22, 2022, “Hunger to Be Known” by Gustavo Arellano, Alta Journal
September 28, 2022, “Episode 175: Natalia Molina” with Brad King, The Downtown Writers Jam
October 4, 2022, “More Than Just Waiting Tables” by Andrea Rodés, AL DÍA
October 7, 2022, “086 – Big Impact, Little History (feat. Dr. Natalia Molina)” with Cass Maher and Natalie Younger, Shared History
October 10, 2022, “Life & Work with Natalia Molina,” VoyageLA Magazine
November 15, 2022, “Immigration and Belonging with Professor Natalia Molina” with Giancarlo Ghedini, The Story King Podcast
November 15, 2022, “How Race is Made in America with Dr. Natalia Molina” with Karen M. Bryson, The Curious Professor
January 3, 2023, “EL NAYARIT, former Echo Park eatery, hub for undocumented, queer Latinos” by Brenda Fernanda Verano, CALÓ News
March 15, 2023, “Natalia Molina on A Place at the Nayarit” with Geraldo Cadava, Writing Latinos, from Public Books
January 7, 2024, “Empowering Our Narratives with Natalia Molina” with Pam Covarrubias, Cafe con Pam
Op-Eds, Features and Reviews
August 5, 2022, “L.A., LAtinx Style: A Conversation Between Natalia Molina, Juan De Lara, George J. Sánchez, and Pierrette Hondagneu-Sotelo,” Los Angeles Review of Books
August 8, 2022, “A Metaphor for Post-industrial America” by James Preston Allen, Citywatch Los Angeles
September 19, 2022, “Book Review: A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” Los Angeles Public Library
September 27, 2022, “Writing Yourself In” by Anita Felicelli, Alta Journal
September 29, 2022, “A Place at the Table in Echo Park” by Lisa Teasley, Alta Journal
October 18, 2022, “Generosity Ripples in ‘A Place at the Nayarit’ and Beyond” by Anita Felicelli, Alta Journal
October 18, 2022, “Within a Mexican Kitchen” by Elizabeth Casillas, Alta Journal
October 19, 2022, “If You’re Latinx, Loving the Dodgers is Complicated” by Natalia Molina, Zócalo Public Square
January 26, 2023, “A Taste of History: A review of A Place at the Nayarit by Dr. Natalia Molina” by Nicholas Havey, Compulsive Reader
February 17, 2023, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community by Natalia Molina (review)” by Dr. Natalie Santizo, Southern California Quarterly
Book Publicity Assets
Coriolis also provided 482 visual book marketing assets to be used in marketing the book, on Professor Natalia Molina’s website and on her social media. These consisted of 393 graphics and 89 video assets.
*This post was last updated on November 15, 2023.
Other Case Studies
Farah Jasmine Griffin — Read Until You Understand Book Publicity Case Study
Brittney Cooper, Chanel Craft Tanner and Susana Morris — Feminist AF Book Publicity Case Study
Jon Wiener: Set the Night on Fire: L.A. in the Sixties Book Publicity Case Study
Obery Hendricks — Christians Against Christianity Book Publicity Case Study
Tom Lutz: Born Slippy Book Publicity Case Study
Ashanti Anderson — Black Under Book Publicity Case Study
Jon Wiener: Conspiracy In The Streets Book Publicity Case Study
Jody Armour: N*gga Theory Book Publicity Case Study