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Natalia Molina — A Place at the Nayarit Book Publicity Case Study

By September 29, 2022March 15th, 2024Case Study, Coriolis Clients, Publishers

A Place at the Nayarit by Natalia Molina

This book publicity case study outlines the work Coriolis Company performed for Professor Natalia Molina’s A Place at the Nayarit: How a Mexican Restaurant Nourished a Community, published by the University of California Press on April 19, 2022. A Place at the Nayarit explores the hidden history of the Nayarit, a restaurant in Los Angeles that nourished its community of Mexican immigrants with a sense of belonging.

Accolades

Latinx Files 2022 Best Books, Los Angeles Times

LA Taco’s 2022 Best Books

2022 Porchlight Business Book Awards Longlist

2023 PROSE Award North American & US History Finalist

Armitage-Jameson Prize 2023, Coalition for Western Women’s History

David J. Weber Prize 2023, Western History Association

James Beard Award (Reference, History, and Scholarship) Finalist 2023, James Beard Foundation

Emily Toth Award (Best Single Work) Honorable Mention, Popular Culture Association

John G. Cawelti Best Book Award 2023, Popular Culture Association

USC Phi Kappa Phi Faculty Recognition Awards 2023, USC Phi Kappa Phi

Events

April 24, 2022, Latino Stories That Hit Home, panel at the Los Angeles Times Festival of Books, Los Angeles, CA

May 15, 2022, A conversation with Natalia Molina and Jesus Sanchez, hosted by Stories Book & Cafe, Echo Park, Los Angeles, CA

May 26, 2022, Book Talk in Conversation with Niels Hooper, hosted by Books Inc., Berkeley, CA

June 23, 2022, A conversation with Natalia Molina and Michael Begler, hosted by Vroman’s Bookstore, Pasadena, CA

June 26, 2022, Book Reading and Conversation with James Rojas, hosted by Boyle Heights Bar with book sales by Vroman’s Bookstore, Boyle Heights, CA

July 20, 2022, A Place at the Nayarit, hosted by the Los Angeles Breakfast Club, Los Angeles, CA

July 23, 2022, Book Talk: A Place at the Nayarit, hosted by The Autry Museum, Griffith Park, Los Angeles, CA

July 31, 2022, Free Author talk: Prof. Natalia Molina on How Restaurants Make Communities, hosted by COLLAGE: A Place for Art and Culture and LibroMobile, San Pedro, CA

August 6, 2022, Book Signing at The Book Jewel in Conversation with Natalie Dial and Harry Posner of Tomat Kitchen, hosted by The Book Jewel, Los Angeles, CA

August 20, 2022, Author Event: A Conversation with Natalia Molina and Jorge N. Leal, hosted by Tia Chucha’s Centro Cultural & Bookstore, Sylmar, CA

September 7, 2022, Author Event: A Conversation with USC Professors Natalia Molina and George Sanchez, hosted by Bel Canto Books at The Hangout, Long Beach, CA

October 6, 2022, LA Made: A Place at the Nayarit With Dr. Natalia Molina, an online event organized by the Los Angeles Public Library

October 20, 2022, California Book Club: Natalia Molina with CBC host John Freeman and special guest Alex Espinoza, Zoom event organized by Alta

November 10, 2022, Keynote Speech at the 2022 National Humanities Conference with book sales by LibroMobile, Los Angeles, CA

April 30, 2023, Natalia Molina Author Talk, Book Sale & Signing -​ A Place at the Nayarit: How a Mexican Restaurant Nourished a Community, hosted by First Unitarian Universalist Church of San Diego, San Diego, CA

Interviews

Estimated total reach: 2,814,208

April 28, 2022, “Mexican restaurant El Nayarit prioritized immigrants, newcomers,” KCRW

May 10, 2022, “Forget a gift for mom? May 10 offers 2nd chance as Mexico, El Salvador, Guatemala celebrate mothers,” ABC 7

June 1, 2022, “Latinas Who Share Their Grandmother’s Legacy” with Elsa Iris Reyes, The Latinx Identity Project

June 17, 2022, “Natalia Molina, A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” New Books Network

June 21, 2022, “The Home Girl From Echo Park, Natalia Molina” with Gil, The American Cholo

June 28, 2022, “Episode 157 – Scenes from a Latinx Restaurant” with Jeannie Warner, John Schmidt, and Chaz Brenchley, Writers Drinking Coffee

July 1, 2022, “Natalia Molina’s A Place at the Nayarit: How a Mexican Restaurant Nourished A Community” with Kate Wolf and Eric Newman, LARB Radio Hour

July 4, 2022, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community” with Dr. Ramona Houston, The Empowerment Zone

July 6, 2022, “NATALIA MOLINA; Professor USC American Studies & Ethnicity; Author incl ‘A Place at the Nayarit’” with Calvin Schwartz, Conversations with Calvin; We the SpecIEs

July 8, 2022, “Natalia Molina Book Recommendation” with Ruthie Gilmore, LARB

July 9, 2022, “Nourishing a community: How a family restaurant built a legacy in Echo Park” with Evan Kleiman, Good Food

July 28, 2022, “Interview With an Author: Natalia Molina” by Daryl Maxwell, LAPL Blog

August 17, 2022, “Natalia Molina: I’m not a historian but want to write historical nonfiction. what do I need to know?” with Carla King, Nonfiction Authors Association Podcast

August 24, 2022, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community with Natalia Molina” with Jessica Yañez, The Wine & Chisme Podcast

August 26, 2022, “EP. 114 | A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” with JJ Green, Colors: A Dialogue on Race in America

September 19, 2022, “Who Gets to Belong Here” with Clemencia Herrera and Cecilia del Cid, LatinXYZ

September 21, 2022, “Why You Should Read This: ‘A Place at the Nayarit’” By David L. Ulin, Alta Journal

September 22, 2022, “Hunger to Be Known” by Gustavo Arellano, Alta Journal

September 28, 2022, “Episode 175: Natalia Molina” with Brad King, The Downtown Writers Jam

October 4, 2022, “More Than Just Waiting Tables” by Andrea Rodés, AL DÍA

October 7, 2022, “086 – Big Impact, Little History (feat. Dr. Natalia Molina)” with Cass Maher and Natalie Younger, Shared History

October 10, 2022, “Life & Work with Natalia Molina,” VoyageLA Magazine

November 15, 2022, “Immigration and Belonging with Professor Natalia Molina” with Giancarlo Ghedini, The Story King Podcast

November 15, 2022, “How Race is Made in America with Dr. Natalia Molina” with Karen M. Bryson, The Curious Professor

January 3, 2023, “EL NAYARIT, former Echo Park eatery, hub for undocumented, queer Latinos” by Brenda Fernanda Verano, CALÓ News

March 15, 2023, “Natalia Molina on A Place at the Nayarit” with Geraldo Cadava, Writing Latinos, from Public Books

January 7, 2024, “Empowering Our Narratives with Natalia Molina” with Pam Covarrubias, Cafe con Pam

Op-Eds, Features and Reviews

August 5, 2022, “L.A., LAtinx Style: A Conversation Between Natalia Molina, Juan De Lara, George J. Sánchez, and Pierrette Hondagneu-Sotelo,” Los Angeles Review of Books

August 8, 2022, “A Metaphor for Post-industrial America” by James Preston Allen, Citywatch Los Angeles

September 19, 2022, “Book Review: A Place at the Nayarit: How a Mexican Restaurant Nourished a Community,” Los Angeles Public Library

September 27, 2022, “Writing Yourself In” by Anita Felicelli, Alta Journal

September 29, 2022, “A Place at the Table in Echo Park” by Lisa Teasley, Alta Journal

October 18, 2022, “Generosity Ripples in ‘A Place at the Nayarit’ and Beyond” by Anita Felicelli, Alta Journal

October 18, 2022, “Within a Mexican Kitchen” by Elizabeth Casillas, Alta Journal

October 19, 2022, “If You’re Latinx, Loving the Dodgers is Complicated” by Natalia Molina, Zócalo Public Square

January 26, 2023, “A Taste of History: A review of A Place at the Nayarit by Dr. Natalia Molina” by Nicholas Havey, Compulsive Reader

February 17, 2023, “A Place at the Nayarit: How a Mexican Restaurant Nourished a Community by Natalia Molina (review)” by Dr. Natalie Santizo, Southern California Quarterly

Book Publicity Assets

Coriolis also provided 482 visual book marketing assets to be used in marketing the book, on Professor Natalia Molina’s website and on her social media. These consisted of 393 graphics and 89 video assets.

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