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Ed Cohen — On Learning to Heal or, What Medicine Doesn’t Know Book Publicity Case Study

By July 23, 2023February 20th, 2024Case Study, Coriolis Clients, Publishers

On Learning to Heal: or, What Medicine Doesn't Know

This book publicity case study outlines the work Coriolis Company performed for Professor Ed Cohen’s On Learning to Heal: or, What Medicine Doesn’t Know, published by Duke University Press Books on January 3, 2023. In On Learning to Heal, Professor Cohen draws on fifty years of living with Crohn’s to consider how Western medicine’s turn from an “art of healing” toward a “science of medicine” deeply affects both medical practitioners and their patients.

Interviews

December 28, 2022, “Ed Cohen, ‘On Learning to Heal or, What Medicine Doesn’t Know’ (Duke UP, 2022)” with Ari Barbalat, New Books in Medicine

January 7, 2023, “When Curing is not Healing” with Sharon Sayler, The Autoimmune Hour

January 24, 2023, “123: Ed Cohen- Healing: What it Means, Learning How to Heal, & What Medicine Doesn’t Know” with Dr. Michelle Pobega and Dr. David Miller, That Naturopathic Podcast

January 26, 2023, “On Learning to Heal or What Medicine does not know, In conversation with author, Professor Ed Cohen” with Jim Herlihy, The San Francisco Experience

February 2, 2023, “The missing link in your Healing Journey – What Medicine doesn’t know with Professor Ed Cohen” with Mihaela Raguz, The Natural Health Podcast

February 9, 2023, “Learning To Heal with Author Ed Cohen” with Wendy Halley, Lucid Cafe

February 12, 2023, “The Douglas Coleman Show VE with Ed Cohen” with Douglas Coleman, The Douglas Coleman Show

February 20, 2023, “The Middle Road with Dr Ed Cohen” with Nishant Malhotra, The Middle Road

February 27, 2023, “ED COHEN, Ph.D., Professor, Author, ‘On Learning to Heal-or, What Medicine Doesn’t Know’” with Calvin Schwartz, Conversations with Calvin

March 30, 2023, “The Science of Healing” with Matt Landsiedel, Gay Men Going Deeper Podcast

March 30, 2023, “On Learning To Heal with Dr. Ed Cohen” with Alexa Schirm, Made For Living Well

April 4, 2023, “Professor Ed Cohen: Author of ‘On Learning to Heal’” with Stephanie Gish, Crohn’s Fitness Food

April 18, 2023, “Professor Ed Cohen; ‘Shit Happens‘” with Sharon Abeyta and Christy Banta, 2 Girls in a Pod

April 20, 2023, “A Body Worth Defending with Ed Cohen” with Chrissy Cordingley, The Flare Up Show

May 16, 2023, “Professor Ed Cohen – Impactful Teachers and Methods That Augmented His Healing Protocol for Crohn’s Disease” with Marla Miller, Open-Minded Healing

May 16, 2023, On-air interview on Write On! Radio with David Fettig

August 17, 2023, “Unveiling the Healing Power Within – Dr. Ed Cohen” with Peter Wright & Kathleen Beauvais, The Yakking Show Podcast

Reviews

January 6, 2023, “Cohen’s work should be read, considered, and shared by anyone with Crohn’s or similar chronic ailments and by anyone who expects to face similar challenges of disease and distress at any time of life.” — The US Review of Books

January 13, 2023, “Cohen persuasively champions the benefits of therapeutic, reparative healing and the vital roles it plays in overall wellness.” — Kirkus Reviews

January 20, 2023, “In this probing critique, Cohen (Talk on the Wilde Side), a women’s, gender, and sexuality studies professor at Rutgers University, contemplates the limitations of Western medicine. Cohen suggests that ‘medicine’s investments in knowing ‘what’s wrong with us’ and how to ‘fix it’ have limited patients’ ability to conceptualize alternative forms of healing.” — Publishers Weekly

February 14, 2023, “This is a book about having open minds and exploring various pathways for our own healing. It is possible to use scientific medicine along with our own healing ability and alternative health practices.” — Seeking Serenity and Harmony

March 9, 2023, “The vast wealth of knowledge with the emotional core of the author’s own backstory and history and the moral, philosophical, and of course medical themes that the book engages with made this a compelling read.” — Author Anthony Avina’s Blog

March 10, 2023, “An enlightening look into the medical industry vs true healing, with hope from one chronically ill person to another.” — The Independent Book Review

March 27, 2023, “I was impressed with the very thorough and expansive research Cohen has on this. He eliminates jargon so that readers are able to understand but still comes off as an expert on the topic.” — San Francisco Book Review

Op-Eds and Features

December 2, 2022, “First-Person Singular” by Scott McLemee, Inside Higher Ed

January 1, 2023, “Books Coming Out in January” by Ashley Hasty, Hasty Book List

August 14, 2023, The best books on learning to heal, Shepherd

Events

January 13, 2023, Author Event: On Learning to Heal by Ed Cohen, in conversation with Emily Lim Rogers, hosted by Bureau of General Services—Queer Division, New York, NY

January 19, 2023, Live on Fulton St.: Ed Cohen & Emily Lim Rogers, hosted by Greenlight Bookstore, Brooklyn, NY.

February 17, 2023, On Learning to Heal: or, What Medicine Doesn’t Know Book Event with Ed Cohen, hosted by The BookMark Shoppe, Brooklyn, NY

March 10, 2023, Book Event at NYU Bookstore

Book Publicity Assets

Coriolis also provided 322 visual book marketing assets to be used in marketing the book, on Ed Cohen’s website and on his social media. These consisted of 254 graphics and 68 video assets.

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