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Ellen Schrecker — The Lost Promise Book Publicity Case Study

By April 12, 2022May 2nd, 2023Case Study, Coriolis Clients, Publishers

The Lost Promise by Ellen Schrecker

This book publicity case study outlines the work Coriolis Company performed for Professor Ellen Schrecker’s book, The Lost Promise: American Universities in the 1960s, published by the University of Chicago Press on December 17, 2021. The Lost Promise is an examination of the turmoil that rocked American universities in the 1960s.

Events

January 20, 2022, Classroom Book Talk, Zoom Webinar hosted by Metuchen High School

January 28, 2022, By the Book: Emily J. Levine & Ellen Schrecker, Webinar hosted by The University of Chicago Press

March 31, 2022, The Lost Promise Book Talk, hosted by the Tamiment Library at New York University, New York City, New York

April 11, 2022, 49th Annual National Center Conference: The State of Collective Bargaining and Higher Education, Virtual Conference Hosted by the NYC Seminar and Conference Center

Interviews

January 20, 2022, “Ellen Schrecker on the ’60s” with Jon Wiener, Start Making Sense

January 23, 2022, “Ellen Schrecker Interview – The Lost Promise” with Tobi Olowe, Impressions of America: History Podcast

February 8, 2022, “078 – The Lost Promise of Higher Ed (feat. Dr. Ellen Schrecker)” with Cass and Natalie, Shared History

February 20, 2022, “Episode 95: “The Lost Promise of American Universities” with John Fea, The Way of Improvement Leads Home: American History, Religion, Politics, and Academic life‪

March 1, 2022, “Ellen Shrecker, Is Today’s Anti-intellectualism Worse than McCarthyism?” with Anne Marie Cannon, Armchair Historians

March 11, 2022, “The Lost Promise: American Universities in the 1960s. In conversation with Dr. Ellen Schrecker” with Jim Herlihy, The San Francisco Experience

March 21, 2022, “First Antiwar Teach-In” with Sally Helm, HISTORY This Week

May 23, 2022, “American Higher Education with Dr. Ellen Schrecker” with Jennifer Borgioli Binis, The AskHistorians Podcast

Op-Eds, Features, and Reviews

March 11, 2022, “When the University was Antiwar,” CounterPunch

March 30, 2022, “Across the Country, Faculty Fight to Defend Academic Freedom,” The Nation

April 10, 2022, “The Lost Promise: American Universities in the 1960s,” Authors Village

April 12, 2022, “The Lost Promise: American Universities in the 1960s,” Bookstock

April 14, 2022, “The Lost Promise: American Universities in the 1960s,” WindFall of Books

April 16, 2022, “The Lost Promise: American Universities in the 1960s,” The Novel Bookstore

April 18, 2022, “The Lost Promise: American Universities in the 1960s,” Adventure Authors

April 20, 2022, “The Lost Promise: American Universities in the 1960s,” The Finest Book Promotion

May 4, 2022, “What Happened? Higher Education in the Long Sixties,” AAUP

May 5, 2022, “American Educational History Journal,” IAP

June 3, 2022, “What Can The 1960s Tell Us About Higher Education Today?” Forbes

July 15, 2022, “Review, Ellen Schrecker. The Lost Promise: American Universities in the 1960s,” History of Education Quarterly

January 28, 2023, “Offline: America—a codicil” by Richard Horton, The Lancet

Book Publicity Assets

Coriolis also provided 353 visual book marketing assets to be used in marketing the book, on Ellen Schrecker’s website and on her social media. These consisted of 314 graphics and 39 video assets.

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