Evelyn Alsultany — Broken: The Failed Promise of Muslim Inclusion Book Publicity Case Study

Broken: The Failed Promise of Muslim Inclusion

This book publicity case study outlines the work Coriolis Company performed for Professor Evelyn Alsultany’s Broken: The Failed Promise of Muslim Inclusion, published by New York University Press on November 22, 2022. Broken takes a look at how diversity initiatives end up marginalizing Arab Americans and US Muslims.

”I learned so much working with Nanda. I hired her because I wanted to promote my book and did not want to do it myself. However, she taught me about the importance of my role in the process. She trained me in how to talk about my book, offered guidance on how to engage in social media, and provided feedback on my website. She also scheduled me to speak at a range of events and podcasts and to write op eds to reach multiple audiences. She not only created opportunities for me to promote my book but helped me understand the process in ways I had never considered. Her goal is not for us to depend on her but to learn and be self-sufficient and empowered in the process of promoting our work and ideas.
Evelyn AlsultanyAssociate Professor in the Department of American Studies and Ethnicity at the University of Southern California’s Dornsife College

Accolade

A PROSE Awards Finalist for Media and Cultural Studies

The Evelyn Shakir Non-Fiction Award Honorable Mention, 2023 Arab American Book Awards

Events

November 29, 2022, Book Launch hosted by Vroman’s Bookstore, Pasadena, CA

December 8, 2022, Author Conversation with Dr. Sherene Razack, hosted by Village Well Books & Coffee, Culver City, CA

January 6, 2023, Always the Terrorist, Never the Bride: When Muslim Characters Fuel Islamophobia with Lorraine Ali, Iman Ahmed, Malik Aziz, and Iram Parveen Bilal, hosted by Marcia Ely, Center for Brooklyn History

January 30, 2023, 2023 Sundance Film Festival, Party @ The Park! panel discussion with Dr. Evelyn Alsultany, Razi Jafri, and Omar Noureldin, hosted by MPAC National, Park City, UT

March 15, 2023, Wisconsin Book Festival presents Dr. Evelyn Alsultany, hosted by Madison Public Library, Madison, WI

March 22, 2023, Broken: The Failed Promise of Muslim Inclusion with Los Angeles Breakfast Club

May 31, 2023, Representation in Media: A Wine & Chisme Podcast LIVE Event, The Wine & Chisme

Interviews

October 12, 2022, “Muslim Inclusion In Media And Why Shows like Ramy and Mo Matter” with Marina Franklin, Friends Like Us

November 10, 2022, “Broken: The Failed Promise of Muslim Inclusion – Talking with author Professor Evelyn Alsultany” with Jim Herlihy, The San Francisco Experience

November 11, 2022, “BOOK CORNER: Author addresses problems faced by Muslims in book” by Marissa Wells, Los Angeles Wave Newspaper

December 25, 2022, “Evelyn Alsultany is a Scholar of Muslim Representation in Media” with Layla Shaikley, Muslims Doing Things

January 2, 2023, “Rising Stars: Meet Evelyn Alsultany,” VoyageLA

January 12, 2023, “040 Muslim Inclusion in Corporate Spaces and Hollywood with Dr. Evelyn Alsultany” with Rorri Geller-Mohamed, The DEI-LABB Podcast

January 15, 2023, “Expanding the representation of Muslims featuring Evelyn Alsultany” with Elsa Iris Reyes, The Latinx Identity Project

January 16, 2023, “Episode 128: Muslims in the Media, with Sue Obeidi and Eveylyn Alsultany” with Parvez Ahmed and Omar Ansari, Diffused Congruence

January 26, 2023, “Representation of Arabs and Muslims in American Media with Dr. Evelyn Alsultany” with Dr. Karen M. Bryson, The Curious Professor

February 17, 2023, “Gift of the Gab with Evelyn Alsultany: Discussing Muslim Representation in the U.S. Media” with Shehla, I’m A Muslim (And That’s Okay!)

April 12, 2023, “Cuban, Muslim, and Changing Media Representation with Evelyn Alsultany” with Jessica Yañez, The Wine & Chisme Podcast

April 19, 2023, “Interview with Dr. Evelyn Alsultany” with Chaz Brenchley, John Schmidt and Jeannie Warner, Writers Drinking Coffee

April 30, 2023, “Book Talk: Broken: The Failed Promise of Muslim Inclusion (2022) by Evelyn Alsultany” with Teresa Douglas, LatinX Audio Lit Mag

May 17, 2023, “The Failed Promise: Muslim Representation ft. Dr. Evelyn Alsultany” with Sharmeen Jariullah, Gray Matters

May 26, 2023, “Evelyn Alsultany, ‘Broken: The Failed Promise of Muslim Inclusion’ (NYU Press, 2022)” with Kristian Petersen, New Books Network

May 31, 2023, “Prof. Evelyn Alsultany: Muslim Inclusion in Hollywood” with Jared Milrad, Rewriting Hollywood

June 28, 2023, “Episode 80: Evelyn Alsultany” with Dr. Jill Wener, Conscious Anti-Racism

Op-Eds, Features and Reviews

November 18, 2022, “Worse than Hate: The Inspiration for Hate Crimes Against Muslims,” Democracy Paradox

November 28, 2022, “Diversity Initiatives Are Failing the U.S. Muslim Community,” TIME

December 15, 2022, “Diversity, Defanged,” The Chronicle of Higher Education

December 21, 2022, “The Best Scholarly Books of 2022,” Natalia Molina, The Chronicle of Higher Education

December 30, 2022, “New Releases,” The Islamic Horizons, January/February 2023 issue

March 3, 2023, “Broken: The Failed Promise of Muslim Inclusion Review,” The Misunderstood Afro Muslimah

April 28, 2023, “Will The New MENA Category Help Or Hurt DEI Efforts?,” Forbes

July 12, 2023, “Broken: The Failed Promise of Muslim Inclusion” by Kara Babcock, Kara Reviews

Book Publicity Assets

Coriolis also provided 391 visual book marketing assets to be used in marketing the book, on Evelyn Alsultany’s website and on her social media. These consisted of 322 graphics and 69 video assets.

*This post was last updated on July 12, 2023.