Bad Mexicans: Race, Empire, and Revolution in the Borderlands by Kelly Lytle Hernández
This book publicity case study outlines the work Coriolis Company performed for Professor Kelly Lytle Hernández’s book, Bad Mexicans: Race, Empire, and Revolution in the Borderlands, published by W. W. Norton & Company on May 10, 2022. Bad Mexicans tells the story of the migrant rebels who sparked the 1910 Mexican Revolution from the United States.
Accolades
2023 Bancroft Prize in American History, Columbia University
One of The New Yorker’s Best Books of 2022
A Kirkus Best World History Book of 2022
One of Smithsonian’s 10 Best History Books of 2022
2022 National Book Awards Longlist for Nonfiction, National Book Foundation
PEN/John Kenneth Galbraith Award for Nonfiction, PEN America
David J. Weber Book Prize Finalist, Western History Association
Shortlisted for the National Book Critics Circle Award for Nonfiction
Shortlisted for the Mark Lynton History prize, Columbia Journalism School
Longlisted for the Cundill. History Prize, McGill University
Events
April 19, 2022, Kelly Lytle Hernández on Bad Mexicans: Race, Empire, and Revolution in the Borderlands, Webinar hosted by UCSC HCP’s Sources of Justice Speakers Series
May 10, 2022, A Conversation with Kelly Lytle Hernández and Natalia Aristizabal Bentacur, hosted by the Center for Brooklyn History, Brooklyn, NY
May 13, 2022, Community Event with Kelly Lytle Hernández, hosted by the MASS & CRPI departments of the Tucson Unified School District and the MAS Department of the University of Arizona, Tuscon, AZ
May 15, 2022, Rebel Historian Kelly Lytle Hernández on US Empire & the 1910 Mexican Revolution, hosted by the Chicago Cultural Center at Grand Army of the Republic Hall, Chicago, IL
May 21, 2022, Kelly Lytle Hernández at the San Antonio Book Festival, with books sold by Nowhere Bookshop, San Antonio, TX
May 22, 2022, Plática with Kelly Lytle Hernández and Ward Albro, moderated by Dr. Lilliana Saldaña, hosted by the Esperanza Peace & Justice Center and Mexican American Civil Rights Institute, San Antonio, TX
May 23, 2022, A Conversation with Kelly Lytle Hernández and Marissa López, hosted by Skylight Books, Los Angeles, CA
June 2, 2022, A Conversation with Kelly Lytle Hernández, Petra Falcon, and Katherine Bynum, moderated by Julian Lim, hosted by the Burton Barr Central Library and Promise Arizona, with books sold by Changing Hands Bookstore, Phoenix, AZ
June 6, 2022, Kelly Lytle Hernández on the 1910 Mexican Revolution with Nancy Raquel Mirabal, Webinar hosted by Zinn Education Project’s Teach The Black Freedom Struggle Project
June 18, 2022, Book Reading at Rebelde Coffee & Tavern, Boyle Heights, CA
June 24, 2022, A conversation with Kelly Lytle Hernández and Gustavo Arellano, hosted by Village Well Books & Coffee, Culver City, CA
July 9, 2022, Bad Mexicans Book reading + Q&A, hosted by Tia Chucha’s Centro Cultural, Sylmar, CA
September 25, 2022, In-Person Signing with Bad Mexicans Author Kelly Lytle Hernández, hosted by Cellar Door Bookstore, Riverside, CA
Interviews
May 5, 2022, “Cinco de Mayo is part of a deeper story of 2 nations trying to define themselves,” NPR’s Throughline
May 9, 2022, “Kelly Lytle Hernández, Bad Mexicans: Race, Empire, and Revolution in the Borderlands (Norton, 2022)” with Ari Barbalat, New Books in Latino Studies
May 10, 2022, “Bad Mexicans: Historian Kelly Lytle Hernández on Race, Empire, and Revolution in the Borderlands,” Democracy Now!
May 19, 2020, “Roots of Revolution: PW Talks with Kelly Lytle Hernández,” by Lenny Picker, Publishers Weekly
June 1, 2022, “Katha Pollitt on How to Protect Abortion Rights and Kelly Lytle Hernandez on ‘Bad Mexicans’” with Jon Wiener, Start Making Sense
June 5, 2022, “Two countries, one rebellion and the beginnings of the Mexican Revolution are explored in the book ‘Bad Mexicans’” with David Martin Davies, The Source
June 10, 2022, “Bad Mexicans shines a light on rebels who challenged social systems in early 20th century,” Texas Standard
June 27, 2022, “How 20th century Mexican magonistas sparked the Mexican Revolution and influenced American culture,” KJZZ’s The Show
November 21, 2023, “Bad Mexicans: Borderland History That Resonates Today,” Latino USA
Reviews
Trade Reviews
February 10, 2022, “Bad Mexicans: Race, Empire, and Revolution in the Borderlands,” Kirkus Review
March 4, 2022, “Bad Mexicans: Race, Empire, and Revolution in the Borderlands,” Publishers Weekly
May 4, 2022, “Book Uncovers Story of ‘Bad Mexicans’ with Good Intentions,” Houston Press
May 13, 2022, “Review: ‘Bad Mexicans,’ by Kelly Lytle Hernández,” Star Tribune
May 20, 2022, “Review of Bad Mexicans: Race, Empire, & Revolution in the Borderlands,” Shelf Awareness
June 10, 2022, “Summer Reading 2022,” Boston Globe
October 5, 2022, “The Anarchist Who Authored the Mexican Revolution” by Geraldo Cadava, The New Yorker
Customer Reviews
Op-Eds and Features
April 26, 2022, “What We Are Reading Today: Bad Mexicans by Kelly Lytle Hernández,” Arab News
May 4, 2022, “Newly Published, From Space Cats to the Mexican Revolution,” The New York Times
May 6, 2022, “May 2022 Reads for the Rest of Us,” Ms. Magazine
June 9, 2022, “Nine New Books That Will Make You Smarter This Summer,” Mother Jones
June 9, 2022, “Latinx Files: The ‘Bad Mexicans’ who made U.S. and Mexican history,” Los Angeles Times
Book Publicity Assets
Coriolis also provided 428 visual book marketing assets to be used in marketing the book, on Professor Kelly Lytle Hernández’s website and on her social media. These consisted of 386 graphics and 42 video assets.
*This post was last updated on November 15, 2023.
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