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Kelly Lytle Hernández — Bad Mexicans Book Publicity Case Study

By April 10, 2022November 22nd, 2023Case Study, Coriolis Clients, Publishers

Bad Mexicans: Race, Empire, and Revolution in the Borderlands by Kelly Lytle Hernández

This book publicity case study outlines the work Coriolis Company performed for Professor Kelly Lytle Hernández’s book, Bad Mexicans: Race, Empire, and Revolution in the Borderlands, published by W. W. Norton & Company on May 10, 2022. Bad Mexicans tells the story of the migrant rebels who sparked the 1910 Mexican Revolution from the United States.

Events

April 19, 2022, Kelly Lytle Hernández on Bad Mexicans: Race, Empire, and Revolution in the Borderlands, Webinar hosted by UCSC HCP’s Sources of Justice Speakers Series

May 10, 2022, A Conversation with Kelly Lytle Hernández and Natalia Aristizabal Bentacur, hosted by the Center for Brooklyn History, Brooklyn, NY

May 13, 2022, Community Event with Kelly Lytle Hernández, hosted by the MASS & CRPI departments of the Tucson Unified School District and the MAS Department of the University of Arizona, Tuscon, AZ

May 15, 2022, Rebel Historian Kelly Lytle Hernández on US Empire & the 1910 Mexican Revolution, hosted by the Chicago Cultural Center at Grand Army of the Republic Hall, Chicago, IL

May 21, 2022, Kelly Lytle Hernández at the San Antonio Book Festival, with books sold by Nowhere Bookshop, San Antonio, TX

May 22, 2022, Plática with Kelly Lytle Hernández and Ward Albro, moderated by Dr. Lilliana Saldaña, hosted by the Esperanza Peace & Justice Center and Mexican American Civil Rights Institute, San Antonio, TX

May 23, 2022, A Conversation with Kelly Lytle Hernández and Marissa López, hosted by Skylight Books, Los Angeles, CA

June 2, 2022, A Conversation with Kelly Lytle Hernández, Petra Falcon, and Katherine Bynum, moderated by Julian Lim, hosted by the Burton Barr Central Library and Promise Arizona, with books sold by Changing Hands Bookstore, Phoenix, AZ

June 6, 2022, Kelly Lytle Hernández on the 1910 Mexican Revolution with Nancy Raquel Mirabal, Webinar hosted by Zinn Education Project’s Teach The Black Freedom Struggle Project

June 18, 2022, Book Reading at Rebelde Coffee & Tavern, Boyle Heights, CA

June 24, 2022, A conversation with Kelly Lytle Hernández and Gustavo Arellano, hosted by Village Well Books & Coffee, Culver City, CA

July 9, 2022, Bad Mexicans Book reading + Q&A, hosted by Tia Chucha’s Centro Cultural, Sylmar, CA

September 25, 2022, In-Person Signing with Bad Mexicans Author Kelly Lytle Hernández, hosted by Cellar Door Bookstore, Riverside, CA

Interviews

Reviews

Trade Reviews

February 10, 2022, “Bad Mexicans: Race, Empire, and Revolution in the Borderlands,” Kirkus Review

March 4, 2022, “Bad Mexicans: Race, Empire, and Revolution in the Borderlands,” Publishers Weekly

May 4, 2022, “Book Uncovers Story of ‘Bad Mexicans’ with Good Intentions,” Houston Press

May 13, 2022, “Review: ‘Bad Mexicans,’ by Kelly Lytle Hernández,” Star Tribune

May 20, 2022, “Review of Bad Mexicans: Race, Empire, & Revolution in the Borderlands,” Shelf Awareness

June 10, 2022, “Summer Reading 2022,” Boston Globe

October 5, 2022, “The Anarchist Who Authored the Mexican Revolution” by Geraldo Cadava, The New Yorker

Customer Reviews

Op-Eds and Features

Book Publicity Assets

Coriolis also provided 428 visual book marketing assets to be used in marketing the book, on Professor Kelly Lytle Hernández’s website and on her social media. These consisted of 386 graphics and 42 video assets.

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