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Jessica Wilson — It’s Always Been Ours Book Publicity Case Study

By May 1, 2023October 27th, 2023Case Study, Coriolis Clients, Publishers

It's Always Been Ours by Jessica Wilson

This book publicity case study outlines the work Coriolis Company performed for Jessica Wilson’s book, It’s Always Been Ours: Rewriting the Story of Black Women’s Bodies, published by Hachette Go on February 7, 2023. It’s Always Been Ours challenges us to rethink what having a “good” body means in contemporary society.

Interviews

Estimated total reach: 7,877,110

February 6, 2023, “Body Shame and the Whiteness of Wellness with Jessica Wilson, Registered Dietitian and Author” with Abbie Attwood, Full Plate Podcast

February 27, 2023, “Dietician Jessica Wilson on Black women building a community for us by us” with Linsey Davis, ABC News

March 14, 2023, “It’s Time for Fat Liberation with Jessica Wilson” with Bonnie Roney, Diet Culture Rebel Podcast

March 16, 2023, “Why Black Women’s Bodies Are Often Imitated But Not Always Celebrated | Jessica Wilson” with Shaunie Sanders, Girl Take Note

March 17, 2023, “Jessica Wilson, ‘It’s Always Been Ours: Rewriting the Story of Black Women’s Bodies’ (Hachette Go, 2023)” with Ari Barbalat, New Books Network

March 28, 2023, “Chile, Your Body Is Not The Problem” with Felicia Pride and Ivy Grant, Chile, Please

March 30, 2023, “The Whiteness of Not Wanting to Diet Anymore.” with Virginia Sole-Smith, Burnt Toast

April 3, 2023, “Ep 70: Why Diet Culture is White Supremacy with Jessica Wilson” with Yseult Mukantabana and Hannah Summerhill, The Kinswomen

April 21, 2023, “The Racist Origins of Diet Culture with Jessica Wilson” with Jenna Werner and Sammy Previte, What The Actual Fork

April 25, 2023, “The Social Construction of Health w/ Jessica Wilson” with Jessi Kneeland, This Is Not About Your Body

May 2, 2023, “Why ‘Dismantling Diet Culture’ Isn’t Enough with Jessica Wilson,” Eat the Rules with Summer Innanen

Reviews

Estimated total reach: 1,995,146

“Jessica Wilson’s thoughts on Intuitive Eating, which sounds like a no-brainer food attitude, gave me a new perspective from people of socioeconomic status.”—Melanie Page, Grab the Lapels

“Seeing things through Wilson’s finely honed lens is a necessary, and I hope welcome, wake-up call.”—Carrie Dennett, The Seattle Times

“The pleasure of this book, for me at least—not its primary audience–is in seeing the kinds of connections Wilson makes…A book with a specific appeal can benefit from a wider audience, and if you read this one, it might succeed at getting the message across that you can seek out joy and pleasure, unapologetically.”—Jeanne Griggs, Necromancy Never Pays

It’s Always Been Ours is moving, well organized, funny, and helpful. This is a book about racism. Its language is more accessible than that of an academic press book, its stories more personal.”—Kara Bobcock, Kara Reviews

Events, Op-Eds and Features

Estimated total reach: 49,100

February 1, 2023, “Books Coming Out in February,” Hasty Book List

April 21, 2023, Author Chat: Clarkisha Kent and Jessica Wilson hosted by The Salt Eaters Bookshop, Inglewood, CA

Book Publicity Assets

Coriolis also provided 73 visual book marketing assets to be used in marketing the book, on Jessica Wilson’s website and on her social media. These consisted of 33 graphics and 40 video assets.

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